Julie Mulligan

Julie Mulligan is a Lecturer in the Department of Management and Organisation at South East Technological University (SETU). She holds a Post Graduate Certificate in Third Level Teaching & Learning from Technological University Dublin (2008–2009), a Master of Business (Internationalisation) from SETU (2001–2002), and a Bachelor of Business (Marketing) from SETU (1996–1997). Her research focuses on market orientation, food tourism, travel behavior, and structural equation modeling. She has contributed to over 17 peer-reviewed publications since 2014, with recent work examining the impact of local food systems on travel decisions and destination management strategies.

Her research interests include analyzing how organizational artifacts influence market-oriented practices, as well as exploring consumer attitudes toward local food and their implications for tourism experiences. Mulligan’s methodologies often involve structural equation modeling and factor analysis to assess complex relationships in business and tourism contexts. She has presented at conferences such as the Irish Academy of Management and the Tourism and Hospitality Research in Ireland Conference.

Pre-SETU, Mulligan worked in advertising as an Account Executive at J Walter Thompson (1997–1999) and Account Manager at Creative Solutions (1999–2001), roles that inform her practical insights into marketing and organizational behavior.