Ariadna Gassiot Melian

Ariadna Gassiot Melian is an Associate Professor at the Faculty of Tourism, University of Girona, affiliated with the Department of Organisation, Business Management and Product Design. She is a researcher at the Institute for Tourism Research (INSETUR) and part of the research group "Organizational Networks, Innovation, and Tourism Strategy Development" (ONIT).

• PhD in Tourism (University of Girona, 2016)
• MSc in Tourism Management (University of Girona, 2012)
• BSc in Translation & Interpreting and Linguistics (Pompeu Fabra University, 2011)

Her research focuses on tourist behavior, accessible tourism, and strategic management. She has published in journals like International Journal of Management Cases and Tourism Review, addressing topics such as sensory marketing in hotels, intermodal transport systems, and social media influence on travel decisions. Her recent work includes analyzing pandemic impacts on cruise pricing, accessibility in religious destinations, and food-sharing behavior among generations.

Her publications show strong engagement with digital marketing (social media, vlogs), transport logistics, and disability inclusion in tourism. She applies text mining, structural equation modeling, and comparative analysis to understand destination image formation, electronic word-of-mouth trends, and pricing dynamics.