معرفی
Anne-Maree O'Rourke is a Lecturer in Marketing at the UQ Business School within The University of Queensland's Faculty of Business, Economics and Law. She teaches Brand Management to undergraduate students and Fundamentals of Advertising to postgraduate students, leveraging over 12 years of industry experience with major brands including Kimberly-Clark, Yahoo!, Telstra, and government entities like The Department of Transport and Main Roads.
Her educational background includes a PhD from the University of Technology Sydney, an MBA from Macquarie Graduate School of Management, and a Bachelor of Commerce from the University of New South Wales. Her research spans two primary domains: Brand strategy and management (covering brand perceptions, celebrity endorsement, brand purpose, and luxury branding) and Diversity, equity and inclusion in the marketplace (focusing on LGBT+ brands, plus-sized consumers, and racial stereotypes in service settings).
Her publication portfolio demonstrates significant contributions to top marketing journals including the Journal of the Academy of Marketing Science, Journal of Marketing Management, and Psychology and Marketing. Recent work shows a clear trend toward inclusive marketing practices, luxury customization dynamics, and the intersection of brand purpose with consumer behavior. Her 2025 publications particularly emphasize social dynamics in branding and diversity-focused consumer research.
Her scientific recognition includes:
- Runner Up Best Competitive Paper Award in Consumer Behavior at ACR-AP 2024
Dr. O'Rourke is actively engaged in supervision, currently advising PhD research on "The Role of Regulatory Mode and Positive Emotions on Consumer Goal Pursuits" as Associate Advisor. Her industry collaborations span commercial brands and government entities, translating academic research into practical marketing solutions. While no specific labs or research centers are mentioned, her work appears integrated within the broader marketing research ecosystem of the UQ Business School, with recent publications indicating strong collaborative networks across international institutions.
