Anna Mravcová

Anna Mravcová serves as a Lecturer at the Institute of Marketing, Trade and Social Studies within the Faculty of Economics and Management at Slovak University of Agriculture in Nitra. With a strong commitment to academic excellence, she maintains regular consultation hours and actively supervises student research projects across multiple disciplines related to marketing and international business.

Her research interests span consumer behavior, international marketing strategies, EU economic policies, and sustainable business practices. Dr. Mravcová has demonstrated particular expertise in examining how consumer behavior varies across different markets, with numerous theses focusing on cross-cultural consumer analysis between Slovakia and other international markets including Nigeria. Her work also extends to emerging areas such as aroma marketing, greenwashing, and digital marketing strategies in contemporary business environments.

With over 50 supervised theses since 2014, Dr. Mravcová has established herself as a dedicated mentor who guides students through complex research on topics ranging from EU agricultural policy impacts to consumer neuroscience applications. Her supervision portfolio reveals a consistent focus on practical business applications, particularly examining how marketing strategies must adapt to different cultural contexts and sustainability requirements.

• Supervised 53 theses between 2014-2026 across bachelor and diploma levels
• Active participant in the UNIFY project (2017-2020) as administrator
• Regular consultation hours maintained through 2025 academic year
• Strong emphasis on practical business applications in international contexts

Dr. Mravcová's academic contributions demonstrate her commitment to developing the next generation of business professionals with expertise in international marketing, sustainable practices, and consumer behavior analysis. Her work bridges theoretical knowledge with practical business applications, preparing students for global business challenges.