Anna Maria Oberländer

Anna Maria Oberländer is Assistant Professor for Information Systems and Digital Transformation at the University of Bayreuth's Faculty of Law and Economics. She also serves as Deputy Academic Director of the Research Center Finance & Information Management and holds a leading position at Fraunhofer FIT's Branch Business & Information Systems Engineering, where she co-heads a research group and manages the Digital Innovation Lab as one of its co-founders.

Dr. Oberländer earned her Master of Science with honors from the Elite Graduate Program Finance & Information Management at the University of Technology Munich and the University of Augsburg in 2015, including a research visit at Queensland University of Technology. She was accepted into the 16th class of the Bavarian EliteAcademy, receiving leadership training across Germany, Belgium, China, and Vietnam. Prior to academia, she worked as a strategy consultant at McKinsey & Company from 2015 to 2018, supporting clients in Advanced Industries and Financial Services with digital transformations. She completed her dissertation at the University of Bayreuth's Law and Economics Faculty in 2020.

Her research focuses on understanding and designing digital transformation and innovation from established companies' perspectives. She examines digital transformation processes and patterns, the relationship between organizational digital transformation and digital ecosystems, organizational ambidexterity, resource-based digital opportunities for incumbents, and the socio-technical and economic impacts of IoT and AI technologies. Her work spans theoretical frameworks like the OCO (Orientation, Cooperation, Orchestration) Theory for understanding digital ecosystems' influence on transformation.

Dr. Oberländer's recent publications reveal a strong trend toward integrated digital-sustainability research (twin transformation), AI strategy and implementation, digital ecosystem dynamics, and industry-specific digital innovation. Her work bridges theoretical frameworks with practical applications across diverse sectors including public administration, manufacturing, and smart cities. She has developed capability maturity models for twin transformation and explored semantic search adoption in SMEs.

• Science Award 2020 from Universitätsverein Bayreuth e.V.

With extensive industry experience at Siemens, Siemens Financial Services, Allianz, and McKinsey & Company, Dr. Oberländer brings practical insights to her academic work. Her Fraunhofer FIT role connects her research to real-world applications through the Digital Innovation Lab. She has led collaborative research projects across multiple industries, including the print industry's sustainability potential with AI, dairy industry digital innovation, and public administration digitalization.

Dr. Oberländer co-heads a research group at Fraunhofer FIT and manages the Digital Innovation Lab, which serves as a hub for collaborative research between academia and industry. Her work with the Research Center Finance & Information Management facilitates interdisciplinary collaboration across finance and information systems domains.