Anna Margulis

Anna Margulis is a Professor at the University of Quebec in Outaouais (UQO), Department of Administrative Sciences. She holds a Ph.D. in Business Administration from UQAM (2019), specializing in marketing. Her expertise focuses on digital technologies applied to interactive marketing, particularly addressing cybersecurity and privacy protection in consumer relations. She leads the research axis 'Consumers and Trust' at the Interdisciplinary Center for Research and Innovation in Cybersecurity and Society.

Her research interests span interactive marketing strategies, consumer behavior in digital ecosystems, and the ethical implications of technology in business. Notable contributions include studies on RFID technology's impact, proximity marketing in banking, and models predicting consumer reactions to ubiquitous technologies.

Recent publications (2020–2024) emphasize mixed-reality banking, senior consumer privacy concerns, and playful self-care technologies. Her work bridges consumer culture theory with practical marketing challenges, often presented at top conferences like the Academy of Marketing Science and Association for Consumer Research.

Awards and grants are not explicitly listed in the provided text. Advising roles and lab affiliations remain unspecified, though her research collaborations are evident through co-authored works with scholars like Laroche, Boeck, and Bakpayev.