Anita Zehrer

Anita Zehrer is a Professor at the MCI Management Center Innsbruck, serving as Head of the MCI Management Center and the MCI Family Business Center. She holds a habilitation in Business Administration from the Catholic University of Eichstätt-Ingolstadt and a PhD in Social and Economic Sciences from the University of Innsbruck. Her academic career includes adjunct roles at institutions like the University of Notre Dame and the University of Canberra.

Her research focuses on tourism management, family business dynamics, entrepreneurship, and risk management. Notable contributions include studies on family firm succession, destination competitiveness, and volunteer tourism. She has supervised numerous PhD students across topics like innovation in SMEs and female leadership in digital industries.

Zehrer has been recognized with awards such as the AIEST 2021 Best Contribution Award and the Emerald Literati Award. She contributes to academic governance through editorial roles in journals like Journal of Family Business Management and TA | Tourism Analysis.

Her work bridges academic research and practical application, addressing challenges in tourism destinations, family enterprise resilience, and sustainable development. Recent projects explore generational shifts, employer branding in family firms, and resilience strategies post-pandemic.