معرفی
Dr. Andy West is a Lecturer in the Marketing Discipline Group at the University of Technology Sydney (UTS), part of the Business School Faculty. He holds a Doctorate of Business Administration (DBA) from the University of Newcastle and has taught at UTS since 2014. His current roles include Course Director of the Master of Digital Marketing program and lecturer in Marketing Analytics and Innovation & Creativity in Marketing. He has extensive experience in academic governance, curriculum development, and entrepreneurship, having previously served as Dean of Universal Business School Sydney and founded its Centre for Entrepreneurship.
Dr. West’s research focuses on Sports Marketing, particularly sports promotions, sponsorships, and amateur sport participation. He actively volunteers in sports administration, serving as Chair of the UTS Northern Suburbs Athletic Club Foundation and Treasurer of the same club. His work has contributed industry reports to organizations like Athletics Australia and the Paralympics.
His recent publications explore topics such as generative AI in product development, digital technology adoption in sports organizations, and the impact of hybrid learning models. He has received awards for his teaching excellence, including the 2023 Top Teaching awards for 'Deliver Customer Value' and 'Managing Digital Offerings and Innovation.'
Dr. West has held leadership roles in academic steering committees, including the Higher Education Private Providers – Quality Network since 2015. His contributions span course development advisory roles, professional memberships (e.g., Australian Marketing Institute), and editorial work on books addressing post-pandemic education and digital transformation.
