Andrew Brodsky

Andrew Brodsky is a Professor at the McCombs School of Business, The University of Texas at Austin, and CEO & Founder of the Ping Group. His research focuses on virtual communication, workplace technology, and organizational behavior, bridging academic insights with practical applications for modern work environments.

His work explores critical areas such as email etiquette, digital impression management, and hybrid work strategies. Brodsky’s research has been widely covered in prestigious media outlets like The Economist, Harvard Business Review, and Wall Street Journal, and he has consulted for multinational corporations including Amazon, Dell Technologies, and PricewaterhouseCoopers.

Brodsky’s recent publications analyze trends in AI-driven communication, virtual collaboration, and emotional expression in digital environments. His book, PING: The Secrets of Successful Virtual Communication, synthesizes cutting-edge research into actionable strategies for improving productivity and relationships in remote and hybrid workplaces.

As a Harvard PhD in Organizational Behavior, Brodsky combines rigorous academic training with industry experience. His work emphasizes intentional communication across digital platforms, offering frameworks to reduce misunderstandings and enhance connection in tech-driven organizations.