Andreas HINTERHUBER

Andreas HINTERHUBER serves as Associate Professor at the Venice School of Management, Ca' Foscari University of Venice, with dual affiliation at the Interdepartmental School of Economics, Languages and Entrepreneurship in Treviso. His primary appointment resides in the Department of Management (Economia e gestione delle imprese [ECON-07/A]), where he teaches Digital Management, Marketing, and E-Business courses across bachelor's and master's programs.

His research centers on pricing strategy, sustainable procurement, and digital marketing, with recent publications examining greenwashing susceptibility in purchasing managers, e-commerce livestreaming engagement drivers, and personality-based sustainability pricing. Current projects include the Norwegian-funded IPAASKI initiative analyzing pricing micro-foundations in alpine tourism.

Professor HINTERHUBER maintains rigorous thesis supervision standards, mandating systematic literature reviews following Snyder's methodology with flowchart documentation. His editorial roles span eight journals including Industrial Marketing Management and Journal of Revenue and Pricing Management, reflecting his expertise in marketing and pricing strategy.

As a native German speaker with advanced English proficiency, he teaches courses including Digital Management (ET7/ETR7), Marketing (ET11/ETR11), and Branding & Communication (EMR7). His office hours operate via Google Meet with structured appointment booking through shared spreadsheets.