معرفی
Andrea Ordanini is a Full Professor at the Marketing Department of Bocconi University, holding the BNP Paribas Chair in Marketing and Service Analytics. He served as Marketing Department Director from 2013 to 2019 and teaches Marketing Analytics and Services Marketing, with a focus on music and art industries. He is also a faculty member of the DBA program.
- PhD in Business Administration, Università di Pavia
- Degree in Business Administration, Università Bocconi
- Visiting Researcher, London School of Economics and Political Sciences, University of California at Irvine
His research explores services marketing and cultural products consumption, often leveraging Big Data and AI in marketing contexts. Recent publications examine in-store technology, digital signage, and innovation management, with a focus on customer behavior and service design.
- Excellence in Research Award (2022, 2021, 2019, 2015, 2007)
- Hunt/Maynard Award for Marketing Theory Contribution (2022)
- Best Paper Awards at American Marketing Association Conferences (2019, 2010, 2009)
- Emerald Citation of Excellence (2017)
- Teaching Excellence Awards (2016, 2012)
Ordanini has collaborated with journals like the Journal of Marketing (Developmental Editor), Journal of Product Innovation Management (Associate Editor), and Journal of Service Research (Associate Editor). His work addresses both theoretical and practical marketing challenges, including ethical considerations in self-promotion and financial innovations in loyalty programs.
