معرفی
Andrea Ordanini is a Full Professor in the Department of Marketing at Bocconi University, holding the BNP Paribas permanent Chair in Marketing & Service Analytics since 2017. He previously served as Chair of the Department of Marketing from 2013 to 2019. His research focuses on services marketing, cultural goods consumption (e.g., music), and business-to-business marketing, combining quantitative field studies with qualitative conceptual approaches. He teaches undergraduate, graduate, and executive courses such as Marketing Theory, Marketing Science, and Two-Sided Markets in Entertainment.
His research explores how digital technologies impact service innovation and consumer behavior, with notable contributions to understanding authenticity in marketing, crowdfunding dynamics, and the role of in-store technology. He has collaborated with institutions like the London School of Economics and the University of California, Irvine.
Key themes in his publications include the strategic implications of digital platforms, service recovery mechanisms, and the intersection of creativity with market success. His work often bridges theoretical frameworks with empirical analysis, offering insights into modern marketing challenges. Despite his extensive publications, no specific awards are highlighted in the provided materials.
