معرفی
Dr. Anam Javeed is a Lecturer in Marketing at Northumbria University's City Campus, specializing in Marketing Operations and Systems. She holds a PhD in Marketing from Universiti Utara Malaysia (2018) and previously served as faculty at the University of Wah, Pakistan. Her research focuses on social media marketing, political marketing, Islamic marketing, and consumer behavior, exploring how digital platforms and strategies influence societal and consumer outcomes. Dr. Javeed's work bridges theoretical and empirical insights to address modern marketing challenges, particularly in global and political contexts.
Her research interests include analyzing the role of extrinsic cues in consumer perceptions, the impact of Islamic branding, and the dynamics of political communication online. She has contributed to studies on sustainable development goals in Pakistan, youth empowerment, and microfinance's role in poverty alleviation. Dr. Javeed emphasizes practical applications of her findings to enrich academic and professional environments.
Key themes in her publications include brand loyalty mechanisms, fiscal policies in Asia, and the effects of packaging and pricing on consumer decisions. Her interdisciplinary approach spans marketing strategy, corporate governance, and economic policy, reflecting her commitment to impactful research.
