معرفی
Amy Angell is a Lecturer of Marketing at the University of Michigan Ross School of Business, specializing in consumer behavior, advertising, and hands-on learning strategies. She holds an MBA from Xavier University (1990) and a BBA from the University of Kentucky (1987). With over 20 years in marketing, she transitioned from a sales career to academia and consulting, emphasizing real-world collaboration between students and small businesses.
Angell teaches courses such as Consumer Behavior, Designing Persuasive Communication, and Advertising Management, where student teams partner with local businesses to develop marketing solutions. Her consulting firm, AAM, offers services like brand strategy, promotional campaigns, and market research. Notable client successes include securing grant funding for a plant-based business and rebranding an odor-eliminating product line.
Her work integrates academic rigor with practical application, emphasizing consumer insights and creative problem-solving. Angell’s philosophy centers on relationship-driven marketing and empowering both students and small businesses through collaborative projects.
