Alyssa Morey

Alyssa Morey is an Associate Professor and Honors Program Coordinator in the Department of Communication at the University at Albany, SUNY. She holds a PhD from The Ohio State University. Her work focuses on political communication, mass media effects, and psychophysiological responses to media content. Morey employs neuroscientific methods like EEG to study cognitive processing of political messages.

Research interests include the psychological mechanisms underlying media effects, the role of emotional appeals in political communication, and the dynamics of informal political discussions. Her studies often integrate quantitative survey methods with biometric measurements to explore how individuals process information in digital environments.

Key contributions include analyses of the 2016 U.S. presidential election's emotional impact, psychophysiological reactions to media consumption, and the validity of survey methods in measuring political engagement. Morey has published extensively on topics like incidental news exposure on social media and the neurocognitive correlates of political ad memory retention.

Her academic output reveals a focus on bridging communication theory with empirical neuroscience, particularly in understanding how media shape political attitudes and behaviors. While no specific grants or awards are listed, her interdisciplinary approach underscores methodological rigor in both traditional and emerging research areas.