معرفی
Alka Citrin is an Adjunct Lecturer in Marketing, affiliated with Washington State University, where she earned her Ph.D. She teaches courses in Marketing Management, International Business, Sales Management, and Electronic Commerce and Marketing. Her academic work bridges theory and practice, informed by over ten years of industry experience in global marketing and product development.
Research Interests: Dr. Citrin's research explores the intersection of digital transformation and marketing strategy. At the organizational level, she investigates how outsourcing and offshoring affect customer relationship management, innovation, and change management. At the consumer level, her work focuses on interactivity, information quality in new media, and online customer engagement. Her studies contribute to understanding how firms adapt marketing capabilities in dynamic global environments.
Her recent publications, spanning top journals like the Journal of Marketing Research and Journal of Operations Management, reveal a consistent focus on digital marketing effectiveness, organizational adaptation, and global business strategy. Themes across her work include the impact of technology on customer relationships, the strategic management of offshoring, and the role of information quality in consumer decision-making.
Scientific Awards:
- Outstanding Teaching Assistant Award (university-wide), Washington State University
Advising and Grants: While no formal advisees are listed, Dr. Citrin’s research has been disseminated through numerous national and international conference presentations. Her industry background and academic scholarship suggest potential collaborations and applied research funding, though specific grants are not mentioned in the provided text.
Labs and Teams: Dr. Citrin is the founder and CEO of Amazing Star Education, an educational aid development firm, indicating entrepreneurial engagement and leadership in applied educational innovation. This venture likely informs her teaching and research in marketing and e-commerce.
