Alina Ferecatu

Alina Ferecatu is an Associate Professor at the Rotterdam School of Management, Department of Marketing Management, Erasmus University Rotterdam. Her work bridges behavioral decision theory and marketing, focusing on heuristics, biases, and strategies to mitigate them.

• Research Interests: Behavioral decision making, decision heuristics, Bayesian analysis, experimental economics, and marketing research.
• Methodology: Combines behavioral decision theory with experimental economics and Bayesian heterogeneity modeling to study individual-level decision patterns.

Key Research Streams: (1) Analyzing learning behavior and biases in decision makers; (2) Applying Bayesian models to understand individual-level heterogeneity. Her recent publications address B2B sustainability, market feedback systems, and managerial exploration-exploitation trade-offs.

Publication Trends: Leverages interdisciplinary approaches (e.g., Hidden Markov Models, design science) to solve marketing challenges. Topics span sustainable development, social influence, morphing techniques, and elicitation methods, reflecting her focus on behavioral insights and predictive modeling.