Ali Ayci

Assoc. Prof. Ali Ayci is an academic at Ankara Yıldırım Beyazit University, affiliated with the Faculty of Business Administration and the International Trade and Management department since 2022. He previously held assistant professor roles at Ankara University (2020-2024) and Ankara Yıldırım Beyazit University (2020-2021), and served as Lecturer at Hacettepe University (2014-2017). His academic journey began with a Ph.D. in Business Administration from Gazi University (2005-2011).

Research Interests: Ayci’s work spans Marketing, Brand Management, and Entrepreneurship, with notable studies on logo changes in brand loyalty, AI’s role in marketing communication, and neuroentrepreneurship. He has explored SME innovation, social media marketing, and regulatory impact analysis, often integrating behavioral psychology and policy evaluation.

Awards & Projects: Recipient of the TUBITAK Publication Encouragement Award (2020), Ayci participated in funded projects like the Business Development and Entrepreneurship for Syrians EU IPA initiative (2018-2020). His scholarly output includes 53 WoS publications and over 700 citations across Scopus and Google Scholar.

Professional Contributions: As Deputy Head of Department (2021-continues), he bridges academic leadership with practical roles in SME policy at institutions like KOSGEB (2003-2020) and Presidency of the Republic (2022-2023). He has presented at international conferences including the International Baku Scientific Research Congress (2022) and McGill International Entrepreneurship Conference (2019).