Alfred Whiffen

Alfred Whiffen is a Lecturer in the Integrated Business program at the University of Central Florida's College of Business. With industry experience spanning senior sales roles at companies like RouteThis and Mariner Partners, he specializes in business-to-business sales strategies. His research focuses on sales methodologies and marketing innovations.

He holds a Bachelor of Commerce and MBA from Memorial University of Newfoundland, where he has taught Professional Selling and Sales Leadership courses since 2007. He also developed sales training programs for the Genesis Center and Gardiner Center.

Honors include serving as Chair of the Canadian Professional Sales Association Board (2013-2014) and receiving their Certified Sales Professional designation with distinction.