معرفی
Alexandra Borg is an Associate Professor in Scandinavian Studies at Uppsala University's Department of Nordic Languages. Her research focuses on literary criticism, canon formation, and the evolving relationship between form and content in literature. Borg is also an active public intellectual, serving as a critic for Svenska Dagbladet and editor at the journal Respons. She is affiliated with the research group WeStAc and the Center for Arts, Business & Culture (ABC) at the Stockholm School of Economics.
Her academic journey has centered on the intersection of literature, book history, and digital transformation. Borg's work explores how digitalization is reshaping reading practices, publishing models, and the very nature of the book as a medium. She has made significant contributions to understanding Swedish literary culture, particularly in how global works like 'Uncle Tom's Cabin' have been adapted and received in Sweden over time. Her research spans Scandinavian literary studies, examining everything from urban crime fiction ('Brottsplats Stockholm: Urban kriminallitteratur 1851–2011') to the representation of Stockholm in literature from 1897-1916.
Borg's scholarly output reveals a consistent focus on the transformation of literary culture in the digital age. Her work examines everything from e-book production to social reading platforms like Goodreads, analyzing how traditional literary forms interact with and adapt to new digital contexts while maintaining attention to historical continuities in literary reception. She has published extensively on the cultural implications of Amazon's dominance, the value of paper books versus digital formats, and the evolving relationship between readers and texts in digital environments.
- August Prize nomination (Non-Fiction Book of the Year 2019) for 'Strindberg's Little Red Riding Hood' (co-authored with Nina Ulmaja)
As a public intellectual, Borg regularly contributes cultural commentary to major Swedish newspapers, addressing contemporary issues in literature and media. Her recent essays have explored topics ranging from the aesthetics of Klara Johanson's work to the implications of AI for writing practices. She argues for the continued relevance of handwriting skills despite technological advances, emphasizing the embodied nature of writing and its connection to thought processes. Her work consistently bridges academic scholarship with public discourse, making complex literary and media theory accessible to broader audiences while maintaining scholarly rigor.
