Alexander Bauer

Alexander Bauer, PhD, is an Associate Professor of Applied Sciences at Wittenborg University of Applied Sciences and an Associate Lecturer in Austria, Germany, and Slovenia. He combines over a decade of international sales and management experience with academic roles, focusing on integrating practical expertise into education. His research emphasizes sales competition in trainings, sales labs utilization, and pandemic impacts on Austrian businesses. He also serves as a trainer in Presentation Skills, Rhetoric, and Sales Techniques.

Education: Studied Business Management (Marketing/Sales) in Germany/Estonia, holds a PhD in International Business Management, and is currently studying European Law alongside his full-time academic commitments. Teaching domains include Marketing Research, Intercultural Management, Creativity Techniques, Strategic Management, and International Trade.

Global Experience: Originally from Germany, Bauer has lived/worked in 10+ countries including the US, Malaysia, and Austria. Active as a keynote speaker at international conferences and maintains a LinkedIn profile.

Professional Development: Designs sales labs for training programs and explores innovative pedagogical approaches in business education. Engages in cross-cultural business studies through his teaching and research activities.