Peter Bauer

Peter Bauer is a Lecturer at the Department of Business, Kalaidos University of Applied Sciences, with over 20 years of teaching experience. He serves as Speaker for the Master's semester and Head of CAS FH in Marketing and Sales of Banks. Recognized thrice as 'Best Lecturer' (2013, 2014, 2019), his teaching emphasizes practical relevance and combines academic expertise with 30 years of industry experience.

Professional highlights include roles as Head of Marketing at Luzerner Kantonalbank (2003), Managing Director of ATHEMIA AG (2002), and ownership of Spyglass Marketeering GmbH (2017). His training includes programs at London Business School and Kellogg School of Management, alongside a Lic. oec. from the University of Zurich.

Research interests focus on banking strategies, marketing innovation, and customer-centric approaches in financial services. Recent articles explore topics like 'Rethinking Banking' and 'Simplicity in Banking', addressing digital transformation and industry challenges. Awards reflect student recognition of his practical teaching methods.