معرفی
Professor Alex Skandalis is a faculty member at the Lancaster University Management School, holding the title of Professor in Marketing. His research bridges consumer culture theory, cultural sociology, and sustainable consumption, with a focus on plastic packaging, digital cultures, and consumption of space and place. He is affiliated with the Centre for Consumption Insights and leads interdisciplinary projects like Plastic Packaging in People's Lives.
Skandalis explores consumption practices in cultural and creative industries (music festivals, craft, digital gaming), examining how aesthetics, place attachment, and experiential marketing shape consumer behavior. His recent work analyzes plastic packaging in food supply chains, attitude-behavior gaps, and interdisciplinary sustainability solutions.
He has published in journals including Sociology, Journal of Travel Research, and Marketing Theory, with 2025 articles addressing plastic waste reduction, packaging design, and consumer identity in digital spaces. Skandalis actively engages in public lectures, policy discussions, and knowledge exchange events to bridge academic research with societal impact.
Notable scientific awards include the 2015 Academy of Marketing Conference Best Paper Prize in the Arts & Heritage Marketing Track. He supervises postgraduate research students and collaborates with international institutions, particularly in Malaysia, to address global plastic sustainability challenges.
