معرفی
Alex Naar teaches strategic management and organizational theory at Western Carolina University's College of Business. His research examines sustainable development at the intersection of individual agency and social systems, with emphasis on rural economies and intangible assets like cultural authenticity. He holds an MBA from East Carolina University and is committed to fostering regional economic growth in Western North Carolina.
Research explores legitimacy construction in social entrepreneurship, organizational resilience frameworks, and sustainable tourism practices. Publications analyze investor behavior in crowdfunding contexts and green hospitality perceptions. His work connects theoretical models with practical applications for community prosperity.
Teaching includes Business Strategy and Business Research courses, emphasizing real-world economic challenges. Professional engagement focuses on translating academic insights into local economic development initiatives.
