Alex Koutis

Alex Koutis serves as a Lecturer at Deree, The American College of Greece, leveraging twenty-five years of industry experience gained in the United Kingdom across diverse sectors including Food Retail, Telecoms, and Gaming.

His research expertise centers on practical business analytics applications:

• Development of customer segmentations (Value, Behavioural, Headroom)
• Propensity modeling for predictive analytics
• Ad hoc analytical solutions for business intelligence

Koutis excels in translating stakeholder requirements into implementable analytical frameworks, with strong emphasis on solution embedding within organizational structures. His industry background provides unique perspective on real-world data challenges across multiple commercial domains.

A dedicated educator, he focuses on developing analytical talent through both academic instruction and practical training methodologies, bridging the gap between theoretical knowledge and industry application.