Alessandra Zamparini

Alessandra Zamparini is Lecturer and Researcher (MER) at the Institute of Marketing and Communication Management (IMCA) within Università della Svizzera italiana's Faculty of Communication, Culture and Society. Her research examines identity construction processes in organizational and regional contexts.

Research focuses on:

• Multimodal communication in identity formation
• Temporal dynamics of organizational reputation
• Material aspects of identity construction
• Qualitative methodologies for organizational analysis

Recent publications investigate stigma formation, temporal aspects of reputation, iconic architecture in city identity, and polysemic brand management. She teaches Corporate Communication Research Methods and digital transformation courses at undergraduate and graduate levels.