معرفی
Dr. Aisha Ijaz is a Lecturer in Marketing at Edge Hill University's Business School and Programme Leader for joint marketing programmes. She specializes in the intersection of religion, identity, and consumer behavior, particularly focusing on Muslim consumers in Western societies. Her research addresses ethical branding, political consumerism, and faith-based decision-making. She teaches digital marketing, social media analytics, and advertising, while also leading live digital marketing consultancy projects. A member of the Chartered Institute of Marketing (MCIM), she contributes to academic standards as part of Edge Hill’s External Examiner Committee.
Education:
- PhD in Business (Marketing), Liverpool Hope University (2014–2021)
- MSc in Distributed Systems, Liverpool Hope University (2005–2007)
- BA in Business and Community Enterprise & Multimedia Technology, Liverpool Hope University (2002–2005)
Research Interests: Her work examines how religious identity influences consumption patterns, especially in complex socio-political contexts. She explores ethical branding strategies, consumer activism related to global conflicts (e.g., Israel-Gaza), and the role of digital technologies in marketing. Her contributions include articles in Journal of Food Products Marketing and media commentary via The Conversation and TRT World.
Awards & Engagement: Recipient of the 2024 Edge Hill Lecturing Hero Award. Engaged in public discourse on branding and protests, including analyses of global brand boycotts' impact. Active in academic service, serving as an internal PhD examiner and peer reviewer for journals like Journal of Islamic Marketing and Comparative Migration Studies.
