معرفی
Adam Jones is a Principal Lecturer of Strategy and Marketing in the School of Business and Law at the University of Brighton. He holds a PhD in social practice analysis of no-flight holidays and brings extensive industry experience from senior strategic roles in the travel sector, including as Head of Marketing. He leads initiatives in responsible enterprise, graduate employability, and the Help to Grow program for SMEs.
- PhD, University of Brighton (2020)
- MSc in Marketing Management (Distinction, 2009)
- Bachelor in Hotel and Catering Management (1989)
His research centers on sustainability in tourism, consumer behavior change in response to environmental crises, corporate social responsibility, and innovative qualitative methods like the email-diary. He is particularly interested in how individuals and organizations adapt travel and leisure practices to reduce environmental impact.
His recent publications (2022–2025) reflect a strong focus on sustainable tourism, behavior change, event management, and digital engagement. Themes include restaurant sustainability, air travel disruptions, haptic technology in music festivals, and attitudinal shifts in community events. His work combines practical industry insights with academic rigor, often employing qualitative and participatory methodologies.
Adam actively contributes to the academic community through external examining roles at the University of Derby, WIT, and UCLAN, and participates in professional activities such as conference presentations and media engagements on sustainable tourism and renewable energy impacts.
- External Examiner, University of Derby (2023–2027)
- External Examiner, WIT (2017–2021)
- External Examiner, UCLAN (2015–2019)
- Chair, Swiss National Science Foundation SNF (2025)
- Presenter, BBC Radio 4 (2025)
- Keynote speaker at international hospitality conferences
He supervises PhD students in areas including tourism and the circular economy, behavior change, and tourism development evaluation. His consultancy projects have included tourism support in The Gambia and strategic development in Cyprus, often funded by international bodies. He is also involved in knowledge exchange through workshops and toolkits for sustainable hospitality practices.
Adam leads research projects focused on inclusive collaboration in education and sustainable enterprise, contributing to both pedagogical innovation and real-world business transformation. His work bridges academia and industry, emphasizing responsible innovation and environmental stewardship in tourism and business sectors.
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