معرفی
Adam Hepworth is an Associate Professor of Marketing and Associate Director of Client Relations at the Center for Consumer Research and Analytics (CRA) within Ohio University's College of Business. He holds a Ph.D. in Business Administration (Marketing) from the University of Tennessee (2019), an M.B.A. in Sports & Entertainment Management from the University of Dallas (2008), and a B.S. in Media Business from Texas Christian University (2006).
His research focuses on consumer-based strategy, frontline employee interactions, and authentic communication in services marketing. Key topics include customer-employee dynamics, CSR impacts on Gen Z, and market entry strategies for emerging economies. His work bridges academic theory with practical insights, informed by prior industry experience in digital marketing.
Notable publications explore checkout charity psychology, Gen Z CSR expectations, and institutional influences on market expansion. He has presented at conferences including the Society for Marketing Advances and the Academy of Marketing Science.
- Awards: 2019 Teaching Excellence Award, 2018 Marketing Strategy Consortium Fellow
- Advisory Roles: Faculty advisor for the Center for Consumer Research and Analytics
- Key Affiliations: Center for International Business, Education & Development (CIBED)
