Ada Scupola

Ada Scupola is a Professor of Business Studies at the Department of Social Sciences and Business, Roskilde University, Denmark. Her work focuses on the intersection of digitalization and the service sector, including value co-creation, digital transformation, and artificial intelligence in organizations.

Education:

• Ph.D. in Business Administration, Roskilde University
• MBA, University of Maryland at College Park, USA
• M.Sc., University of Bari, Italy

Research Interests:

• Digital transformation of private and public services
• Adoption and diffusion of digital technologies
• Co-production in public administrations
• E-services and mobile applications

Recent Trends in Publications: Her 2024 articles emphasize AI integration in service organizations (libraries, insurance) and methodological advancements in qualitative-quantitative research.

Scientific Awards:

• Distinguished Professor, Woxen University (2023-2026)
• Clarivate Analytics' Book Citation Index recognition (2017)
• Literati Network Highly Commended Award (2011)
• Outstanding SIGSVC recognition (2014, 2015)