معرفی
A. Dawn Lesh is an Adjunct Professor of Marketing at the Leonard N. Stern School of Business, New York University, where she has been teaching since 2004. Her academic affiliation is with the Department of Marketing, and she contributes her extensive industry experience to the academic environment.
Education:
- M.A. in Communications Research, California State University, Sacramento
- B.A. in Rhetoric, University of California, Davis
- Executive Education, MIT
- Facilitator Training, Synectics Institute
Professor Lesh's research and professional interests center on strategic marketing, particularly in financial services. Her work emphasizes making market research actionable and impactful for business decisions. She has led major initiatives in marketing strategy, product development, service quality, and competitive analysis across global financial institutions. Her expertise bridges academic theory and real-world application.
Her publications, though limited in number in the provided text, show a strong focus on transforming research into practical business insights, with a notable award-winning article on actionable research. This reflects a consistent theme in her scholarly output—linking data, analysis, and strategic decision-making in marketing.
Scientific Awards and Recognitions:
- Co-author of the award-winning article "How to Make Research Actionable"
- Active member of the American Marketing Association, the Advertising Foundation, and the Financial Women's Association
- Current member of the Editorial Review Board, Journal of Advertising Research
Professor Lesh has held significant leadership roles in academia and industry. She advises on marketing strategy and research through her consulting firm, A. Dawn Lesh International. She has taught courses such as Financial Services Marketing and Marketing Metrics and Decision Making. While no formal grants are listed, her executive education roles and board memberships indicate active academic and professional engagement.
She has not been associated with any formal research lab or team in the text, but her consulting practice serves as a professional extension of her academic work, integrating education, strategy, and implementation.
