Žikić Simona

Simona Žikić is a Professor at the Faculty of Media and Communications, University of Belgrade, and a Research Fellow at the Institute for Philosophy and Social Theory (IFDT), Belgrade. She serves as Vice Dean at the Faculty and acts as a PR and marketing manager, communication consultant for the Youth with Disabilities Forum, and trainer in applied communication through the Link Group program.

Her research spans applied communication (public relations, marketing, new technologies) and meta-level communication analysis via leadership in contemporary societies. She leads academic and applied projects and has initiated numerous humanitarian campaigns.

She is affiliated with the Digital Society Lab at IFDT, contributing to interdisciplinary research on technology's societal impact.