معرفی
Ömer HURMACI is a Researcher at Turkish-German University, affiliated with the Faculty of Economics and Administrative Sciences, Department of Business Administration. His academic background includes a Doctorate in Business Administration (2021) and a Master’s in Marketing (2018) from Istanbul Technical University and Marmara University, respectively.
- Doctorate: Business Administration, Istanbul Technical University (2021)
- Master’s: Marketing, Marmara University (2018)
- Bachelor’s: Tourism Management, Boğaziçi University (2012-2018)
His research focuses on the intersection of digitalization, marketing, and sustainability. Key areas include Digital Transformation, Marketing Strategy, and Consumer Behavior in the context of environmental sustainability and technological disruption.
Recent publications highlight trends in Industrial Digitalization, Green Technology, and Influencer Marketing. His 2023 paper explores environmental impacts of digitalization, while his 2024 book chapter analyzes cross-cultural consumer preferences for sustainability influencers.
