Mustafa Murat CERİT

Mustafa Murat CERİT is a Lecturer at the Department of Business Administration, Faculty of Economics and Administrative Sciences, Turkish-German University. His research focuses on Digital Marketing, Entrepreneurship, and Marketing Research with a particular emphasis on marketing agility, adaptive marketing capabilities, and text mining applications in social media analysis.

Education:

• PhD in Business Administration from Istanbul Technical University (2018)
• Master's from University of Bremen (2015–2017)
• Bachelor's in Business Administration from Istanbul University (2004–2008)

Research interests include leveraging text mining techniques to analyze brand communication dynamics across pre-pandemic, during, and post-pandemic periods. His work also explores theoretical frameworks linking marketing agility to organizational performance. He has coordinated a digital transformation excellence center project (2022–present) with a budget of 3,000,000 Turkish Liras.

No scientific awards are explicitly mentioned. His professional background includes roles as an International Sales Specialist and Finance Intern in various companies.