Find Academic Supervisors

Remko Van HoekView profile

Professor

• Supply Chain Management
• Procurement
• Sourcing
• +5 more

Remko Van Hoek serves as Professor of Practice in the Department of Supply Chain Management at the Sam M. Walton College of Business, University of Arkansas. He teaches Sourcing and Procurement courses across undergraduate, master's, and doctoral programs. Prior to joining the University of Arkansas, Dr. Van Hoek held academic positions in Europe and served as a visiting professor at Cranfield School of Management, complemented by extensive industry experience as a supply chain and procurement executive at global corporations including Nike, PwC, and The Walt Disney Company. He currently serves on the Council of Supply Chain Management Professionals (CSCMP) Board of Directors and acts as executive director of the CSCMP Supply Chain Hall of Fame hosted by the Walton College. Dr. Van Hoek's research centers on digital transformation in procurement and supply chain management, with particular focus on blockchain implementation, artificial intelligence applications, and sustainable sourcing practices. His work investigates how emerging technologies reshape procurement processes, supplier relationship management, and risk mitigation strategies. He explores innovative approaches to supplier diversity programs, ethical sourcing frameworks, and the strategic evolution of procurement from cost reduction to value creation. His research consistently bridges academic theory with industry practice through case studies from major corporations, developing actionable frameworks for practitioners facing digital disruption and sustainability challenges. Analysis of his 15 most recent publications (2023-2025) reveals dominant themes in AI-driven supply chain risk prevention, blockchain implementation for transparency, and sustainable supplier engagement. His work demonstrates consistent industry collaboration, drawing from case studies at Walmart, Moet Hennessy, and Bayer to address post-pandemic resilience challenges. A significant portion examines procurement's strategic evolution beyond transactional functions, with recurring emphasis on ethical considerations in digital transformation and the practical implementation barriers for emerging technologies in global supply networks. As a Professor of Practice, Dr. Van Hoek integrates executive-level industry experience into curriculum development and student mentorship. His industry-engaged teaching model includes guest lecturer programs connecting students with supply chain practitioners, as evidenced by his co-authored work on integrating industry insights into supply chain education. While specific grant funding details are not publicly documented, his leadership in the CSCMP Supply Chain Hall of Fame demonstrates commitment to professional development and industry-academia knowledge transfer. Dr. Van Hoek directs the CSCMP Supply Chain Hall of Fame initiative, which documents transformative contributions to supply chain management through interviews with industry pioneers and historical case studies. This platform serves as both an educational resource for Walton College students and a professional development tool for supply chain practitioners globally. The Hall of Fame preserves critical industry knowledge while highlighting contemporary innovations in supply chain strategy and technology implementation.

Kusum L. AilawadiView profile

Professor

• Marketing
• Channel Strategy
• Brand Equity
• +7 more

Kusum L. Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth College. She has established herself as a leading expert in marketing channel strategy, brand equity, and multi-channel distribution systems. Her research examines the strategic interaction and distribution of power between manufacturers and their distribution channel partners, with particular focus on how store brands, promotions, and brand equity affect performance. Education: PhD, University of Virginia, 1991 MBA, Indian Institute of Management, 1984 BSc (Honors), St. Stephen's College, Delhi University, 1982 Professor Ailawadi's research spans two primary streams: the first focuses on manufacturer-retailer relationships and channel strategy, examining how power dynamics affect brand performance; the second investigates how marketing actions influence consumers' health status and the nutritional quality of grocery shopping. She has pioneered research showing how warehouse club shopping affects consumer behavior, revealing that club store shoppers spend more, shop more frequently, and consume more calories than non-club shoppers. Her work on multi-channel distribution has been synthesized in her influential 2020 book Getting Multi-Channel Distribution Right , which provides practical guidance for managing brands across physical and digital channels. Her extensive publication record in top marketing journals like Journal of Marketing , Journal of Marketing Research , and Marketing Science demonstrates consistent scholarly impact. Analysis of her recent work shows a strong focus on the evolving retail landscape, with particular attention to private label brands, multi-channel strategies, and the behavioral economics of consumer shopping patterns. Her research increasingly bridges marketing theory with practical applications in retail strategy and consumer health. Notable Awards: Winner, Paul H. Root Award for Significant Contribution to the Advancement of the Practice of Marketing (2018) Distinguished Alumni Award, Indian Institute of Management Bangalore (2020) Winner, John D.C. Little Best Paper Award, Marketing Science (2005) Winner, First William Davidson Award for Best Contribution to Theory and Practice in Retail Marketing (1997) Multiple finalist positions for Paul E. Green Award across various years Professor Ailawadi serves as president of the INFORMS Society for Marketing Science and has held editorial positions at major marketing journals including Journal of Marketing , Journal of Marketing Research , and Marketing Science . She teaches the highly regarded MBA elective on Multi-Channel Routes to Market and has consulted with companies across consumer goods, retailing, consulting, and financial services sectors. Her expertise has also been sought in legal cases related to distribution, brand equity, and promotions, where she has served as both consulting and testifying expert. Her research has been widely covered in media outlets including Harvard Business Review , Wall Street Journal , Forbes , and Advertising Age , demonstrating the practical relevance of her academic work. Her TEDx talk 'Outsmarting the Marketers' further illustrates her ability to translate complex marketing concepts for broader audiences.

M. Tolga AkçuraView profile

Professor

• Marketing Strategy
• Brand Valuation
• Consumer Behavior
• +7 more

Professor Tolga Akçura is a distinguished faculty member at Özyeğin University's Faculty of Business, Department of Business Administration. With over 25 years of academic experience, he has developed and taught courses on marketing strategy, marketing analytics, and marketing research at prestigious institutions including Carnegie Mellon University, Purdue University, and Long Island University. At Özyeğin University, he teaches Marketing Strategy, Integrated Marketing Communication Strategies, Innovation, Business Model Development, and Advanced Topics in Marketing for undergraduate, graduate, and executive students. Professor Akçura holds a B.Sc. in Industrial Engineering from Boğaziçi University (1990), an MA in Business Administration from Boğaziçi University (1996), an MBA from Carnegie Mellon University (1998), and a Ph.D. in Quantitative Marketing from Carnegie Mellon University (2000). Before joining academia, he worked for Procter & Gamble across multiple European locations including Brussels, London, Manchester, and Istanbul. His research focuses on the intersection of Information Technology and Marketing, Brand Valuation, Consumer Learning Behavior, Structural Choice Models, Brand Equity dynamics, and Competitive Pricing Strategies. Professor Akçura has made significant contributions to marketing science through his extensive publication record in top-tier journals. His recent scholarly work demonstrates a strong trend toward digital marketing, AI applications in marketing analytics, healthcare marketing, and the strategic implications of data-driven decision making. His publications span from foundational work on brand equity to cutting-edge research on patient-generated health data and deep learning applications in campaign participation prediction. William W. Cooper Award (awarded twice for publications in Management Science and Marketing Science) Professor Akçura has successfully bridged academic research with practical business applications through his role as founder of eBrandValue A.Ş. and as a Y-Combinator alum (YCW15). He is an active member of professional organizations including the Institute for Operations Research and Management Science, American Marketing Association, and Direct Marketing Institute. His industry experience complements his academic work, providing students with valuable real-world insights into marketing strategy and implementation.

Willemijn van DolenView profile

Professor

• Consumer Behavior
• Marketing Strategy
• Social Media Analysis
• +5 more

Prof. Willemijn van Dolen is a Professor in the Section of Marketing at the Faculty of Economics and Business, University of Amsterdam. Her research focuses on consumer behavior, marketing strategies in digital environments, and the psychological impacts of communication in service encounters. She has extensively studied topics such as visual influence in consumer decisions, corporate greenwashing detection, and the role of humor in service interactions. Her academic career includes notable contributions to understanding online consumer behavior through multimodal datasets and AI frameworks. She has published widely on social media analytics, CSR communication, and child helpline effectiveness, bridging psychological insights with practical marketing applications. Prof. van Dolen’s work emphasizes empirical investigations into customer engagement, ethical consumption, and the interplay between digital platforms and human decision-making. Her research demonstrates a consistent focus on real-world applications, from optimizing brand posts on Instagram to analyzing CEO communication during global crises. Her studies often employ interdisciplinary methods, combining marketing theory with data science and behavioral economics. Despite her prolific output (over 50+ publications), no specific scientific awards are highlighted in the provided texts.

Elisa B SchweigerView profile

Senior Lecturer

• Retailing
• Marketing Analytics
• AI in Retail
• +5 more

Elisa B Schweiger is a Senior Lecturer (equivalent to Associate Professor) in Marketing at King’s Business School, King’s College London. She specializes in retailing, AI applications in marketing, multi-sensory marketing, and pricing strategies. Her research employs behavioral experiments, field studies, and text mining. Education: PhD in Consumer Psychology from the University of Bath. She also holds a background in psychology and marketing. Research Interests: Elisa’s work focuses on retail innovation, AI-driven consumer interactions, luxury branding, and the psychological underpinnings of consumer decisions. She explores how technology (e.g., voice assistants, mixed reality) impacts customer journeys and brand relationships. Her research bridges theory and practice, addressing topics like AI ethics, retail atmospherics, and consumer risk perceptions in energy technologies. Publications: Her work appears in top journals such as the Journal of the Academy of Marketing Science , Journal of Retailing , and Journal of Business Research . Recent topics include voice assistant evaluations, AI in lateral markets, and digital retailing trends. Awards: Recipient of the Dean’s Award for Early Career Researcher of the Year (2022), Journal of Retailing Davidson Best Paper Award Runner-up, and MMA Teaching Excellence Award. Teaching & Engagement: Teaches Marketing Analytics, Retailing, and research methods in graduate and executive programs. She serves on the editorial boards of Journal of Retailing and Journal of Business Research , and reviews for top marketing journals. Labs/Teams: Active in King’s Business School’s marketing research teams, focusing on innovation in retail and AI applications.

Danilo DantasView profile

Professor

• Music Marketing
• Database Marketing
• Electronic Commerce
• +3 more

**Danilo Dantas** is a **Professor** in the **Department of Marketing** at **HEC Montréal**, a leading business school in Canada. He holds additional roles as the **Pedagogical Coordinator of the Specialized Graduate Diploma (D.E.S.S.) in Arts Management** (in French) and a **Regular Member** of the **Observatoire Interdisciplinaire de Création et de Recherche en Musique (OICRM)**. His expertise spans **Music Marketing**, **Database Marketing**, and **Electronic Commerce**, with a focus on cultural branding, consumer engagement, and digital strategies in creative industries. **Education**: He earned his **Doctorat ès sciences de gestion (marketing)** from Université de Grenoble II, along with advanced degrees including a **D.E.A. in Sciences de Gestion (marketing)**, **D.E.S.S. in Commerce International**, and a **B.A.A. in Administration** from UFRGS, Brazil. **Research & Teaching**: Professor Dantas teaches courses such as *Marketing des arts et de la culture* and *Analyse des bases de données en marketing*. His research investigates topics like cultural branding (e.g., leveraging live music for city brands), music industry strategies, and consumer behavior in digital ecosystems. Recent work explores the interplay between brand fit and new product performance, social media impact on online communities, and e-Government service quality metrics. **Advising**: He has supervised **2 PhD dissertations**, **7 Master’s theses**, and **21+ supervised projects**, covering areas such as VR consumer experiences, vinyl store dynamics, and festival attendee motivations. His projects often address practical challenges in arts management, digital transformation, and cultural policy. **Labs/Teams**: His affiliation with OICRM integrates music creation and research, while his work with the Chaire de gestion des arts Carmelle et Rémi-Marcoux emphasizes arts management education and data-driven decision-making.

• Retailing
• Marketing Strategy
• Consumer Behavior
• +3 more

Dr. Stijn Maesen is an Assistant Professor of Marketing at Imperial College Business School, specializing in retailing and marketing strategy. His research examines how retailer and manufacturer marketing activities affect firm performance and societal outcomes, with a focus on consumer behavior, health labeling, and payment innovations. He holds a PhD from KU Leuven and previously worked in marketing research at GfK. Education: PhD in Marketing, KU Leuven Pre-PhD work experience at GfK Research Interests: Retail competition dynamics, consumer decision-making in retail settings, and the societal implications of marketing practices. His work bridges academic rigor with practical insights for retailers and policymakers. Awards: 2020 AMS Mary Kay Doctoral Dissertation Award (best dissertation in marketing science) Teaching: Marketing Analytics (MSc Strategic Marketing), Marketing Decisions (MSc Management). Combines data-driven approaches with traditional marketing principles. Labs/Teams: Engaged in collaborative research projects within Imperial's Business School analytics cluster.

• Marketing
• Retailing
• Pricing Strategy
• +5 more

Prof. Marnik G. Dekimpe is a Research Professor of Marketing at Tilburg University and Professor of Marketing at KU Leuven. He holds editorial roles in top journals and has advised leading industries on marketing strategy. His research focuses on recession marketing, private-label success drivers, and marketing-mix effectiveness. He has won numerous awards, including the 2017 Mahajan Award and 2016 EMAC Distinguished Scholar Award. Education: PhD in Marketing from UCLA. Career highlights include Head of Department at Tilburg (2014-2020), visiting professorships at HKUST and Singapore Management University, and editorial leadership roles in multiple journals. Research interests span product-harm crises, consumer behavior, and retail strategy. Recent work explores proximity-store strategies for big-box retailers and the welfare impacts of hard discounters’ brand listings. Award highlights include honorary doctorates, best-paper awards, and long-term impact recognitions. Supervised over 40 PhD students, with notable advisees in retailing and marketing analytics. Active in editorial boards of key marketing journals and research institutes.

Jagmohan S. RajuView profile

Professor

• Pricing
• Retailing
• Competitive Strategy
• +7 more

Professor Jagmohan S. Raju serves as the Joseph J. Aresty Professor of Marketing at the University of Pennsylvania's Wharton School, where he also directs the Wharton Co-Sponsorship of the Indian School of Business. An internationally renowned pricing expert, he has taught extensively across Wharton's MBA, EMBA, and Executive Education programs and previously served as Vice Dean of Executive Education for six years. His academic credentials include a PhD in Business, MS in Operations Research, and MA in Economics from Stanford University, complemented by an MBA from the Indian Institute of Management Ahmedabad and a BTech in Electrical Engineering from the Indian Institute of Technology Delhi. Raju's research focuses on pricing strategy , retailing dynamics , and competitive positioning , with significant contributions to understanding private labels, coupon economics, and strategic channel management. His work bridges theoretical rigor with practical applications, frequently addressing real-world challenges in product launches and market competition through game-theoretic and empirical approaches. Recent publications reveal evolving expertise in digital-era retail challenges, particularly showrooming behavior, omnichannel competition, and the strategic implications of network neutrality. His scholarship consistently addresses the intersection of consumer psychology and corporate strategy across diverse sectors including pharmaceuticals, entertainment, and consumer goods. Fellow, INFORMS Society for Marketing Science (2017) Multiple Excellence in Teaching Awards (2012, 2011, 2009) Miller-Sherrerd MBA Core Course Teaching Award (2006) President of INFORMS Society for Marketing Science (2004) Marketing Professor of the Year at UCLA (1992) As an educator, Raju directs flagship executive programs including the General Management Program and Owner/President/CEO Program, while consulting for industry leaders like Johnson & Johnson, Medtronic, and Warner Home Video on pricing architecture and new product launches. His research grants and industry projects frequently examine category management dynamics and the strategic value of customer heterogeneity. He spearheads the Wharton-Indian School of Business partnership, fostering academic exchange and executive development initiatives that leverage his deep expertise in India's business landscape and global market dynamics.

Werner ReinartzView profile

Professor

• Retailing
• Customer Management
• Digital Transformation
• +9 more

Werner Reinartz is a Professor of Marketing at the University of Cologne since 2007, where he holds the Chair for Retailing and Customer Management . He serves as Vice-Rector for Transfer (2023–ongoing) and Director of the Center for Research in Retailing (IFH e.V.) . His career includes a part-time Associate Professor role at INSEAD (2007–2010) and tenured/untenured positions there from 1999–2007. He earned a Ph.D. in Marketing from the University of Houston (1999) and an MBA from Henley Management College (1997). His research focuses on Retailing , Customer Management , Digital Transformation , and Marketing Strategy . He investigates how platformization , geospatial data , and authenticity in TV advertising influence consumer behavior and business outcomes. His work also addresses CRM efficacy , B2B hybrid offerings , and value creation in dynamic markets . Key trends in his recent publications include: Digital transformation in retail and branding Behavioral economics in marketing decisions Quantitative analysis of TV advertising effectiveness Geospatial data applications in international markets Platform business models for enduring customer relationships CRM and customer profitability in noncontractual settings Scientific honors include: Academic Fellow, Marketing Science Institute (MSI) (2023) EMAC Distinguished Marketing Scholar Award (2023) Shelby D. Hunt/Harold H. Maynard Award (2022) Jan Steenkamp Award for Long-Term Impact (2021) Outstanding Area Editor, Journal of Marketing (2016) Donald R. Lehmann Award (2001) and John A. Howard Dissertation Competition Winner (1999) He contributes to editorial boards and collaborative research initiatives like the Research Initiative 'Digital Transformation and Value Creation' and the Cluster of Excellence ECONtribute: Markets & Public Policy , which examines market challenges through interdisciplinary lenses.

• Marketing
• E-commerce
• Consumer Behavior
• +4 more

Prof. Tammo H.A. Bijmolt is a Full Professor of Marketing Research and Chairman of the Department of Marketing at the University of Groningen's Faculty of Economics and Business. He holds additional roles such as Director of the Groningen Digital Business Center and former Director of the SOM Research Institute. His expertise spans consumer decision making, e-commerce, advertising, retailing, loyalty programs, and meta-analysis. Education: PhD in Marketing (cum laude, 1996) and MSc in Quantitative Business Economics (cum laude, 1991), both from the University of Groningen. Research focuses on marketing methodology, consumer behavior in digital contexts, and loyalty programs. Notable awards include the 2022 Best Paper Award (Journal of Interactive Marketing) and the 2017 Emerald Literati Award. Advising over 20 PhD students and overseeing grants such as NPG funding for digitalization projects. Active in leadership roles with EMAC and EIASM, and consulting with firms like DVJ Insights and Unilever. Labs/Teams: Leads the Groningen Digital Business Center and collaborates with the SOM Research Institute.

Marshall L. FisherView profile

Professor

• Retailing
• Supply Chain Management
• Dynamic Pricing
• +3 more

Marshall L. Fisher is the UPS Professor of Operations, Information and Decisions at the Wharton School, University of Pennsylvania. His research focuses on retailing and supply chain management, with notable work in dynamic pricing, omnichannel operations, and workforce optimization. Academic Affiliation: Wharton School, University of Pennsylvania Research Themes: Retail innovation, supply chain responsiveness, labor economics Recent Trends: Real-time pricing algorithms, inventory-demand interactions, digital transformation Scientific Recognition: INFORMS Kimball Medal (2007) POMS Fellow (2005) INFORMS Fellow (2002) NAE Election (1994) Academic Contributions: Pioneering work on Lagrangian relaxation in integer programming (1981), Edelman Prize-winning liquid gas optimization, and groundbreaking research on retail staffing and training effectiveness. His teaching includes courses on global supply chain management and AI in business.

• Sociology
• Consumer Behavior
• Food Culture
• +5 more

Annechen Bahr Bugge is a sociologist and Researcher I at Consumption Research Norway (SIFO), Oslo Metropolitan University. Her work focuses on food culture, culinary heritage, and sustainable consumption patterns, with particular emphasis on Norwegian dietary traditions and their evolution from the 16th century to present day. PhD in Sociology (2005) from Norwegian University of Science and Technology (NTNU) Current leader of FoodStories project (2025-2028) examining Norwegian food heritage Previously led FoodLessons project (2021-2024) connecting culinary history with future food development Her research explores: dietary transitions, plant-based diets, food policy interventions, and the sociocultural dimensions of food consumption. She has published extensively on Norwegian food culture, including the book Fattigmenn, tilslørte bondepiker og rike riddere (2019) and upcoming Food Cultures of Norway: Cuisines, Customs, and Issues (2025, co-authored with Henry Notaker). Recent publications focus on: food heritage revitalization, sustainable diets, retail interventions for healthier choices, and digital marketing influences on youth consumption patterns. Her work combines historical analysis with contemporary food challenges to inform future sustainable food systems. For a complete overview of her research and publications, see her Cristin profile: Cristin Profile

Yini ChenView profile

Assistant Professor

• Omni-channel retailing
• Lifestyle retailing
• Smart retailing
• +5 more

Yini Chen is an Assistant Professor in the Department of Apparel, Merchandising, Design and Textiles at Washington State University (WSU), part of the College of Agricultural, Human, and Natural Resource Sciences (CAHNRS). Their work focuses on retail innovation, consumer behavior, and sustainable practices in the fashion industry. Education: PhD in Individual Interdisciplinary Doctoral Program, WSU MS in Apparel, Merchandising, Design, and Textiles (AMDT), WSU MA in Organizational Leadership, Gonzaga University BS in Business Administration (B.B.A.), International Business, University of Technology Sydney, Australia AS in Business Administration and Management, Shanghai University, China Research Interests: Chen’s research explores omnichannel retail strategies, lifestyle retailing in emerging markets, consumer responses to sustainability initiatives, and the impact of technology (e.g., AR, social media) on shopping behavior. Key themes include: Omni-channel integration and consumer decision-making Environmental stimuli in luxury retail environments Sustainability in apparel recycling and material innovation Millennial consumer behavior in fashion consumption Publications: Chen’s recent work highlights trends in sustainable materials (e.g., regenerated cellulose fibers), post-pandemic retail shifts, and omnichannel strategies. Over 15 peer-reviewed articles and book chapters since 2017 reflect a focus on empirical studies of consumer behavior and retail innovation. Awards & Honors: 2nd Place, 2022 GPSA Research Expo Poster Competition CAHNRS 2021 Graduate Student Leadership Award 2022 GPSA Excellence Awards Graduate Student Instructor Awardee WSU 2020 President’s Award for Leadership Grants & Advising: PI on a $2,000 CAHNRS-funded 2023 study exploring metaverse shopping experiences. Teaches courses in retailing, sustainability, and leadership, emphasizing practical applications of research findings. Labs/Teams: Engaged in cross-disciplinary collaborations within CAHNRS and WSU’s School of Food Science to address retail and supply chain challenges in the apparel industry.

• Digital Marketing
• Social Media/Influencer Marketing
• Omnichannel/Multichannel Retailing
• +10 more

Jeeyeon Kim is a Lecturer in the Department of Management and Marketing at La Trobe Business School, La Trobe University. Prior to this, she served as an Assistant Professor at National Sun Yat-sen University in Taiwan. Her research focuses on digital marketing, omnichannel retailing, social media/influencer marketing, and digital healthcare. She holds a PhD and MA from Yonsei University, South Korea, and has held visiting roles at Yonsei University and IE University. Her work emphasizes empirical data analysis and statistical modeling to address marketing challenges. Jeeyeon has secured multiple research grants, including AUD 82,500 from Taiwan's Ministry of Science and Technology (MOST) for projects on big data-driven marketing and digital transformation. She also coordinates grants with Yonsei University and AACSB initiatives. Her editorial roles include serving on the Asia Marketing Journal and Korean Scholars of Marketing Science boards. Her research spans topics such as virtual influencers' impact on social media, omnichannel strategies, and healthcare consumer behavior. Teaching awards include the 'Outstanding Course Teaching Award' and 'Excellent Mentor Award.' She actively reviews for journals like the Asian Pacific Journal of Marketing and Logistics and conferences like the Global Fashion Management Conference.