University of Applied Sciences and Arts LucerneSwitzerland
Christina Antonie Reh is a Lecturer at the Lucerne School of Business (HSLU), affiliated with the Institute of Communication and Marketing (IKM MM). Her roles include academic teaching and research in digital marketing and sustainability. She holds a PhD from WHU - Otto Beisheim School of Management and has professional experience in data science and marketing at companies like LOréal and SevenVentures. Education: PhD (tbc 2024), WHU; M.Sc. (2016), LMU Munich; B.Sc. (2013), LMU Munich Her research focuses on digital marketing effectiveness , sustainability in advertising , and consumer behavior . Notable projects include studies on long-term brand equity and sustainable product messaging. Recent work explores the impact of climate pledges on consumer trust. Publications highlight her contributions to media measurement modeling and online coupon strategies. Key awards include the Amazon Research Awards (ARA 2023) and MassChallenge recognition (2024). Advising: No formal students listed; however, co-founded baybies GmbH and Aiko Pet Foods GmbH. Grants: $28,000+ from Amazon Research Awards. Labs/Teams: Co-founder of startups baybies and Aiko Pet Foods, focusing on sustainable consumer products and pet food innovation.
Dr. Jasper Fessmann is an Assistant Professor in the Department of Journalism and Strategic Media at the University of Memphis, joining in 2023 after serving at West Virginia University’s Reed College of Media. He holds a Ph.D. in Mass Communication from the University of Florida, a Qualifying Certificate in University-Level Teaching from Technical University Berlin, and degrees in International Public Relations (MA, Boston University), Communication Arts (BA), and Philosophy (BA) from Georgia Southern University. His research focuses on public interest communications (PIC), international public relations, disinformation, and crisis communications. He pioneered the PIC field to advance social change, particularly countering climate denial campaigns. His work emphasizes strategic communication for NGOs, governments, and Fortune 500 companies, informed by 15 years in international PR agencies and pro bono projects on Holocaust remembrance. His publications analyze climate change communication strategies, crisis management, and non-profit communication frameworks. Recent articles address gamification in education to combat misinformation and cross-cultural crisis responses. His research bridges theoretical foundations and practical applications of strategic communication for societal benefit. Dr. Fessmann has no listed awards but has contributed to public interest initiatives globally. His advising and grants are not detailed in available texts, though his academic work suggests ongoing engagement with PIC and climate communication projects. He teaches university-level courses and maintains an office at Meeman Journalism 330.
Kusum L. Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth College. She has established herself as a leading expert in marketing channel strategy, brand equity, and multi-channel distribution systems. Her research examines the strategic interaction and distribution of power between manufacturers and their distribution channel partners, with particular focus on how store brands, promotions, and brand equity affect performance. Education: PhD, University of Virginia, 1991 MBA, Indian Institute of Management, 1984 BSc (Honors), St. Stephen's College, Delhi University, 1982 Professor Ailawadi's research spans two primary streams: the first focuses on manufacturer-retailer relationships and channel strategy, examining how power dynamics affect brand performance; the second investigates how marketing actions influence consumers' health status and the nutritional quality of grocery shopping. She has pioneered research showing how warehouse club shopping affects consumer behavior, revealing that club store shoppers spend more, shop more frequently, and consume more calories than non-club shoppers. Her work on multi-channel distribution has been synthesized in her influential 2020 book Getting Multi-Channel Distribution Right , which provides practical guidance for managing brands across physical and digital channels. Her extensive publication record in top marketing journals like Journal of Marketing , Journal of Marketing Research , and Marketing Science demonstrates consistent scholarly impact. Analysis of her recent work shows a strong focus on the evolving retail landscape, with particular attention to private label brands, multi-channel strategies, and the behavioral economics of consumer shopping patterns. Her research increasingly bridges marketing theory with practical applications in retail strategy and consumer health. Notable Awards: Winner, Paul H. Root Award for Significant Contribution to the Advancement of the Practice of Marketing (2018) Distinguished Alumni Award, Indian Institute of Management Bangalore (2020) Winner, John D.C. Little Best Paper Award, Marketing Science (2005) Winner, First William Davidson Award for Best Contribution to Theory and Practice in Retail Marketing (1997) Multiple finalist positions for Paul E. Green Award across various years Professor Ailawadi serves as president of the INFORMS Society for Marketing Science and has held editorial positions at major marketing journals including Journal of Marketing , Journal of Marketing Research , and Marketing Science . She teaches the highly regarded MBA elective on Multi-Channel Routes to Market and has consulted with companies across consumer goods, retailing, consulting, and financial services sectors. Her expertise has also been sought in legal cases related to distribution, brand equity, and promotions, where she has served as both consulting and testifying expert. Her research has been widely covered in media outlets including Harvard Business Review , Wall Street Journal , Forbes , and Advertising Age , demonstrating the practical relevance of her academic work. Her TEDx talk 'Outsmarting the Marketers' further illustrates her ability to translate complex marketing concepts for broader audiences.
Cees B.M. van Riel is a visiting professor in the Department of Business-Society Management at Rotterdam School of Management (RSM), Erasmus University. He previously served as a professor of corporate communication and is a globally recognized expert in reputation management, employee alignment, and corporate branding. His research focuses on corporate communication , organizational identity , employee alignment , and industry reputation . He investigates how organizations build and maintain strong reputations through strategic internal and external communication, particularly during periods of change or crisis. His work bridges academic theory and practical application, influencing both scholarly discourse and corporate practice. His recent publications, including a 2023 article on museum-corporate sponsorships, demonstrate a sustained engagement with themes of mutual value creation, stakeholder management, and reputation dynamics. His body of work consistently addresses reputation management , organizational change , impression management , and corporate branding across diverse sectors. Editor-in-Chief of Corporate Reputation Review Founder of the Reputation Forum The Netherlands (RfN) Founding Director of RSM's International Executive Master Programme in Corporate Communication Co-founder of the Reputation Institute Professor van Riel has supervised numerous academic works and has led major educational initiatives. He has been actively involved in global reputation rankings, including the Forbes-published Annual Reputation Institute Study. His consultancy work with multinational corporations such as ING, Philips, and Shell underscores his impact beyond academia. He has also held editorial and speaking roles, contributing significantly to the dissemination of management knowledge. He is central to a research network focused on corporate communication and reputation, with collaborations spanning multiple countries and institutions. His leadership in founding academic programs and professional forums highlights his role in shaping the field.
Simon Chadwick is a Professor of Sport and Geopolitical Economy at Skema Business School in France. He specializes in the intersection of sports, geopolitics, and economic transformation in the Middle East, particularly focusing on Gulf states' strategic investments in global sports ecosystems. His research examines how nations like Saudi Arabia and Qatar leverage sports to diversify economies, enhance soft power, and address unemployment. Key themes include the commercialization of football leagues, privatization of sports clubs, and the role of multinational corporations in shaping regional sports markets. Chadwick’s recent articles analyze the Gulf’s pursuit of the 2036 Olympics, the integration of esports into national strategies, and the challenges of building fan loyalty in the Saudi Pro League. His work also explores the economic implications of acquiring European football clubs and the long-term sustainability of Gulf-led sports initiatives. He has contributed to debates on 'sportswashing' and argues that Gulf investments extend beyond PR to systemic economic restructuring. His insights are frequently cited in analyses of Saudi Vision 2030 and its sports-related giga-projects like Neom and Diriyah.
Dr. Seyed Mohammad Sadegh Khaksar is a Senior Lecturer in Technology Management at La Trobe Business School, specializing in digital transformation, innovation, and healthcare technology. He holds a PhD in Management and teaches courses like Project Management. As Head of the Project Management major, he employs innovative pedagogies such as blended learning and peer review to enhance graduate employability. His research focuses on digital excellence strategies in firms, with notable projects including an AUD 96k IoMT platform for rural healthcare and AUD 40k studies on aged care supply chain resilience. He advises startups and organizations on digital strategies, particularly in healthcare, oil & gas, and professional services. Key research areas include social robots in education and care, IoT applications, and agile-lean methodologies. He has secured over $300k in grants and serves on editorial boards like Technological Forecasting and Social Change . Awards include the 2024 Student Experience Award and 2021 Early Career Researcher Award. Current PhD supervision spans digital responsibility in healthcare and banking sectors, and IoT-driven service innovations. He leads funded projects on smart cities and pandemic logistics, reflecting his interdisciplinary impact across technology, healthcare, and education.
Harald Van Heerde is a Research Professor of Marketing at the University of New South Wales, Sydney, within the UNSW Business School's Department of Marketing. He holds roles as Editor of the Journal of Marketing and Executive Vice-Chairman/Program Director of the Marketing Science Hub at AiMark. His academic career includes positions at Maastricht University, the University of Waikato, Tilburg University, and Massey University. Education: Ph.D. in Economics (Cum Laude), University of Groningen, the Netherlands (1999) M.Sc. in Econometrics (Cum Laude), University of Groningen, the Netherlands (1995) Research Interests: Harald focuses on applying econometric models and large datasets to address critical marketing challenges. His work explores marketing mix effectiveness , brand equity , digital marketing strategies , consumer behavior in crises , and cross-industry applications such as retailing, healthcare, and entertainment. Methodologically, he emphasizes dynamic models, endogeneity correction, optimization techniques, and text mining. Articles Trends: Recent publications highlight analysis of inflation's impact on consumer spending , mobile app engagement , brand recovery post-crisis , and econometric frameworks in marketing decision-making. His work bridges theoretical advancements with practical business implications, particularly in stochastic cost industries and global market dynamics. Awards & Fellowships: 2024: AMA Fellow & Shelby/Hunt Best Paper Award 2021: Churchill Award (Lifetime Contributions) 2004–2023: 10+ paper awards including MSI/Root, Paul Green, and multiple long-term impact recognitions Advising & Grants: Currently supervising doctoral candidates Ayesha Hossain (Human Branding) and Ada Choi (consumer financial decision-making). Supervised 12 completed theses across branding, retailing, and digital marketing. Secured over AU$2 million in grants including ARC Discovery, MSI, and the Marsden Fund. His grants examine topics like brand crisis management, price war dynamics, and mobile marketing ROI. Labs & Teams: Leads the Marketing Science Hub at AiMark, a nonprofit connecting academics with household panel data. Consults for global firms including Unilever, Edeka, and AZTEC. His work emphasizes collaborative data-driven research with industry partners.
Dr Jonathan Baker is a Senior Lecturer in Strategy at the Adelaide Business School , part of the Faculty of Arts, Business, Law and Economics at the University of Adelaide. He previously served as Director of the Yunus Centre for Business, Sustainability & Social Impact (2022-2023) and has held academic positions at Auckland University of Technology, University of Auckland, and guest professorship at University of Bayreuth. His research focuses on Interdisciplinary intersections of markets, strategy, and social impact Market-shaping strategies Sustainability and circularity transitions UN Sustainable Development Goals (9, 11, 12) Systemic business model perspectives Dr Baker's work appears in top journals including Industrial Marketing Management , Journal of Business Research , and Marketing Theory . He serves on the Editorial Review Board of Industrial Marketing Management (ABDC A*). Scientific Awards Excellence Early Career Researcher Award (ANZAM-European Management Journal, 2023) Emerging Career Researcher Award (Adelaide Business School, 2023) As a principal supervisor, he welcomes PhD/MPhil candidates interested in market shaping, sustainability transitions, or social entrepreneurship. His methodology emphasizes qualitative research and ecosystem-level analysis.
John Mandyck is an Adjunct Professor of Sustainability at the Leonard N. Stern School of Business, New York University, and the University of Connecticut School of Business. He brings over three decades of market and policy experience in sustainability, climate change, and urban resilience. His work bridges academia, corporate leadership, and public policy, with a focus on decarbonizing the built environment and advancing sustainable business practices. Education: M.P.A. in Public Administration, Syracuse University Maxwell School of Citizenship and Public Affairs B.A. in Policy Studies, Syracuse University Maxwell School of Citizenship and Public Affairs Executive Education, University of Virginia Darden School of Business John Mandyck's research and teaching center on sustainability, environmental policy, urban resilience, and climate change mitigation. His work explores the intersection of business strategy and ecological responsibility, emphasizing how corporations and cities can drive systemic change. He investigates food waste, energy efficiency in buildings, sustainable aviation, and the role of innovation in climate solutions. His interdisciplinary approach integrates public health, policy, and business leadership. The 15 most recent articles reflect a consistent focus on sustainability across sectors—urban development, business, aviation, and public health. They highlight trends in climate policy, corporate responsibility, and technological innovation. Keywords span environmental science, public policy, and business strategy, while subfields include building decarbonization, food systems, ESG, and resilient infrastructure, demonstrating a holistic view of sustainability challenges and solutions. Scientific Awards: 2024 Centennial Changemaker Award for Environmental Stewardship, Syracuse University John Mandyck has advised and contributed to major climate initiatives through his leadership roles. As CEO of Urban Green Council, he shaped landmark climate laws for buildings in New York City. He has led sustainability strategy at United Technologies Corporation, engaging stakeholders across global markets. Though no formal students are listed, his influence extends through executive education, public speaking, and policy advocacy. He has contributed to research grants and initiatives in urban sustainability, climate resilience, and food systems, often in collaboration with academic and nonprofit institutions. John Mandyck is affiliated with research and advocacy teams at Urban Green Council and has collaborated with scholars at Harvard University’s T.H. Chan School of Public Health. His work involves interdisciplinary teams focused on climate policy, building science, and public health, contributing to evidence-based solutions for sustainable cities.
Dorothée Baumann-Pauly is a Full Professor at the Institute of Management, University of Geneva, and serves as Director of the Geneva Center for Business and Human Rights, inaugurated in 2019. Since 2013, she has also been Research Director at the NYU Stern Center for Business and Human Rights. With expertise at the intersection of business ethics and human rights, she has established herself as a leading scholar in corporate responsibility and private governance mechanisms. Ph.D., University of Zurich Baumann-Pauly specializes in Business and Human Rights, with research focusing on corporate social responsibility, global governance, and multi-stakeholder initiatives. Her work examines how businesses can implement human rights standards across global supply chains, particularly in high-risk sectors like cobalt mining in the Democratic Republic of Congo, garment manufacturing, and commodity trading. She has pioneered research on business education models that integrate human rights principles into management curricula. Her recent publications reveal a strong focus on supply chain transparency, with particular attention to minerals critical for the green transition. Her work increasingly addresses the intersection of climate action and human rights, examining 'just transition' frameworks and the social dimensions of sustainable finance. She has produced influential research on greenwashing in the fashion industry and developed practical tools for implementing human rights due diligence. Baumann-Pauly leads the Geneva Center for Business and Human Rights, which conducts research, provides policy recommendations, and develops educational resources on business and human rights issues. The Center collaborates with multinational corporations, civil society organizations, and government bodies to advance implementation of the UN Guiding Principles on Business and Human Rights. Her team has developed innovative approaches to address human rights challenges in complex supply chains, particularly in the cobalt and fashion sectors.
Andrea Appolloni is an Associate Professor at the Department of Management and Law, University of Rome Tor Vergata. His academic career focuses on Management with emphasis on Sustainable Supply Chain Management , Digital Transformation , and Circular Economy . His research explores the intersection of technological innovation and sustainability, particularly through topics like AI in Logistics , Green Procurement , and Policy Optimization . Publications span both theoretical frameworks and empirical studies in China, Italy, and Malaysia, with a strong focus on environmental impact and organizational performance. Recent work includes digital twin applications for human-AI collaboration, blockchain integration in sustainable supply chains, and analyzing barriers to circular economy adoption. His 15 most recent articles (2025-2022) demonstrate a trend toward combining Artificial Intelligence , Operations Management , and Environmental Governance .
Valerie Good serves as an Assistant Professor in the Department of Marketing and Transportation at the Walton College of Business, University of Arkansas, where she contributes to academic research and teaching in marketing disciplines. Her research spans critical domains including: Sales Management : Investigating salesperson well-being, motivation, and digital transformation impacts Retail Marketing : Analyzing online retail formats and product sales dynamics B2B Marketing : Exploring brand leverage and end-user engagement strategies Corporate Social Responsibility : Examining CSR's role during economic recessions Analysis of her 15 recent publications (2021-2025) reveals three dominant trajectories: (1) Human elements in sales processes, including resilience, loneliness, and purpose-driven motivation; (2) Digital transformation effects on retail formats, lead quality, and sales arrangements; (3) Strategic applications of corporate social responsibility during economic volatility. Her work consistently bridges theoretical rigor with practical sales and marketing applications, demonstrating increasing focus on psychological factors within commercial contexts.
Vince Castillo serves as an Assistant Professor in the Department of Marketing & Logistics at The Ohio State University's Max M. Fisher College of Business, where he bridges academic research with industry applications in supply chain innovation. His work addresses critical modern challenges including last mile delivery optimization, sustainable operations, and AI integration, with media features on NPR's Marketplace and The World from PRX highlighting his practical impact. His academic foundation includes: PhD in Supply Chain Management from the University of Tennessee (2018) MBA in Supply Chain Management and Finance from the University of San Diego (2014) BS in Civil Engineering from the Colorado School of Mines (2006) Dr. Castillo's research portfolio demonstrates exceptional focus on human-centered logistics and resilient supply chains . Key themes include: Technology Integration : Applying AI and simulation modeling to optimize delivery networks and educational frameworks Sustainability Transformation : Developing frameworks for ethical sourcing and carbon footprint reduction Geopolitical Adaptation : Analyzing supply chain vulnerabilities in conflict zones like Ukraine Behavioral Dynamics : Studying driver engagement and customer tipping effects in gig economy platforms His publication trajectory from 2018-2025 reveals accelerating innovation, particularly in generative AI applications for supply chain education and real-time adaptation to geopolitical disruptions. Recent work emphasizes the interdependence of technological solutions and human factors in achieving operational resilience. Professor Castillo actively shapes future supply chain leaders through courses including Logistics Analytics (BUSML 4382), Supply Chain Sustainability and Resilience (BUSOBA 7395), and Building a Sustainable Supply Chain (BUSML 4385). His industry-engaged teaching approach prepares students for complex challenges in e-commerce operations, risk management, and sustainable logistics strategy implementation.
Bonn-Rhein-Sieg University of Applied SciencesGermany
Prof. Dr. Michael Voigtländer serves as Honorary Professor of Economics at Bonn-Rhein-Sieg University of Applied Sciences since 2011, while simultaneously leading the Competence Field for Finance and Real Estate Markets at the Cologne Institute of Economic Research (IW Köln) since 2015. He also holds teaching positions at ebs Business School Oestrich-Winkel, irebs Immobilienakademie, Bergische Universität Wuppertal, and Akademie deutscher Genossenschaften. PhD in Economics from University of Cologne Studies in Economics at University of Münster and University of Cologne Scientific Assistant at Economic Policy Seminar, University of Cologne (2000-2005) Voigtländer's research centers on the complex interrelationships between economic conditions, financial markets, and real estate markets, with particular focus on how demographic changes impact property markets and the formulation of effective housing policies. His work bridges theoretical economic principles with practical real estate market applications, examining how macroeconomic trends translate into specific housing market dynamics across German regions. His recent publications demonstrate consistent focus on German real estate market stability, with particular attention to rent control policies, commercial property valuation methodologies, and sustainability integration in real estate practices. The research shows evolving emphasis from pure market analysis toward policy impact assessment and sustainability considerations, reflecting broader industry trends toward environmental and social responsibility in property markets. Voigtländer actively contributes to industry knowledge through his leadership of the CSR in real estate industry research project with Dr. Rosemarie Stibbe at Bonn-Rhein-Sieg University. His advisory work extends across multiple academic institutions and industry organizations, where he provides expert guidance on real estate economics, financial markets, and housing policy matters. His institutional affiliations include the Cologne Institute of Economic Research (IW Köln) where he has worked since 2005, progressing to lead the Finance and Real Estate Markets competence field. He maintains strong connections with multiple academic institutions through his teaching roles, creating a bridge between academic research and industry practice in the German real estate sector.
Prof. Dr. Edgar Kreilkamp is a full-time Professor at Leuphana University of Lüneburg , affiliated with the Institute for Management & Organization (IMO) . His academic and research expertise spans business administration , tourism management , and sustainability science , with a strong focus on integrating sustainable practices into tourism systems through digital innovation and strategic stakeholder collaboration. Research Focus: Sustainable tourism development and policy Digital transformation and big data in tourism Service marketing and consumer behavior Climate adaptation and environmental impact assessment Gamification and experiential design in tourism Projects & Contributions: Prof. Kreilkamp has led and contributed to multiple high-impact projects funded by the Federal Ministry of Education and Research (BMBF), including: Green Travel Transformation : Developing models for sustainable tourism management and labeling of travel packages. Digitalization as a Success Factor in Tourism : Exploring how digital tools can enhance sustainability and competitiveness. Climate-Neutral Island of Juist : A long-term initiative to transform Juist into a global model for climate-neutral tourism. KUNTIKUM : Investigating climate trends and sustainable tourism development in coastal and low mountain regions. Publications & Media: He has authored and co-authored numerous scholarly articles, book chapters, and policy reports. His work has appeared in both peer-reviewed journals and industry-focused publications, and he is a frequent keynote speaker at international conferences and policy forums. His media contributions include expert commentary on sustainable travel, climate-conscious tourism strategies, and digital innovation in the tourism sector. Contact: Email: edgar.kreilkamp@leuphana.de Phone: +49.4131.677-2171 Office: C6.124, Universitätsallee 1, 21335 Lüneburg, Germany
