Valerie Good

Valerie Good serves as an Assistant Professor in the Department of Marketing and Transportation at the Walton College of Business, University of Arkansas, where she contributes to academic research and teaching in marketing disciplines.

Her research spans critical domains including:

• Sales Management: Investigating salesperson well-being, motivation, and digital transformation impacts
• Retail Marketing: Analyzing online retail formats and product sales dynamics
• B2B Marketing: Exploring brand leverage and end-user engagement strategies
• Corporate Social Responsibility: Examining CSR's role during economic recessions

Analysis of her 15 recent publications (2021-2025) reveals three dominant trajectories: (1) Human elements in sales processes, including resilience, loneliness, and purpose-driven motivation; (2) Digital transformation effects on retail formats, lead quality, and sales arrangements; (3) Strategic applications of corporate social responsibility during economic volatility. Her work consistently bridges theoretical rigor with practical sales and marketing applications, demonstrating increasing focus on psychological factors within commercial contexts.