Jordi McKenzieView profile
Associate Professor
Jordi McKenzie is an Associate Professor in the Department of Economics at Macquarie University. His research focuses on industrial organization, cultural economics, and digitization, with notable contributions to digital piracy, film industry economics, and generative AI in media. He holds degrees from the University of Sydney (PhD, MEc Hons) and the University of Tasmania (BEc Hons). Education: PhD in Economics, University of Sydney MEc (Hons) in Economics, University of Sydney BEc (Hons) in Economics, University of Tasmania Research interests include AI ethics in content creation, cultural trade patterns, and the economic impact of streaming services. His work has been published in journals like Poetics and Journal of Cultural Economics . He has contributed to policy discussions on digital piracy, music industry recovery post-pandemic, and author rights in AI-generated content. Recent projects include studying the transformation of data into trusted data products, digital piracy policy impacts, and subscription video on demand’s effect on legal/illegal consumption. He received the Mallen Lifetime Achievement Award in 2014 for contributions to film industry economics. McKenzie has engaged in media commentary on topics like Netflix’s viewing metrics, music collaboration impacts, and talent show biases. His research often bridges empirical evidence and policy implications, emphasizing the cultural and economic dimensions of digitization.




