Paul Crosby

Dr. Paul Crosby is a Senior Lecturer in the Department of Economics at Macquarie University, affiliated with Macquarie Business School. His research focuses on applied microeconomics, digitisation, cultural industries, social media, and consumer behavior, with notable contributions to understanding AI's impact on media and publishing. He holds a PhD in Economics (2018) and a BEc (First Class Honours) from Macquarie University (2014).

Research interests span digital disruption in cultural sectors, carbon emission policies in travel, and author compensation in the digital age. Recent projects include the Australian Literary Heritage Project and studies on generative AI in film and publishing.

His 15+ articles analyze topics like AI-generated content, carbon pricing, and streaming service economics. Media engagement includes features in The Wall Street Journal, Fortune, and ABC News.

• Grants: $262K ARC Linkage Project on eBook lending (2016–2023), multiple university grants for teaching/research.
• Awards: 1st in Macquarie Early Career Research Showcase (2020), Student-Nominated Teaching Award (2024).

Teaching excellence includes developing economics units and winning awards for innovative pedagogy. He serves on the Macquarie Academic Senate and chairs the Association for Cultural Economics International.