Jie MengView profile
Senior Lecturer
Dr. Jie Meng is a Senior Lecturer in Digital Marketing and Analytics at the Institute for Digital Technologies , Loughborough University London. She serves as Chief Programme Director for the MSc Digital Marketing program and oversees curriculum development in strategic marketing management and digital analytics. Her research bridges techno-psychological and neuroscience approaches to study AI-user interaction , eye-tracking in consumer behavior , and multi-agent simulation for social media dynamics. A recurring theme is digital wellbeing and mitigating AI hallucination risks through empirical experiments and machine learning analysis. Recent publications focus on large language models , neurodiverse learning frameworks , and para-social relationships in immersive fitness technologies. She holds funding for projects like "Leverages and Concerns of Gen-AI's Application in Advertising" and "Automated Verification of Smart Factories" . Scientific Awards : Senior Fellow of the Higher Education Academy (SFHEA) Supervision : Mentors 10 PhD students exploring topics from virtual influencers to NFTs in commerce












