Alisa Frik

Dr. Alisa Frik is a Research Scientist at the International Computer Science Institute (ICSI) and a Postdoctoral Researcher at the University of California, Berkeley's Department of Electrical Engineering and Computer Sciences. As a member of the Usable Security and Privacy (BLUES) research group, she integrates behavioral economics and experimental methods to study privacy and security behaviors across vulnerable populations and emerging technologies.

• Ph.D. in Economics from University of Trento
• Consulting services for user experience and privacy
• Expert witness in legal cases involving user privacy

Her research spans privacy in smart home devices, IoT security for seniors, behavioral interventions in digital advertising, and the economics of privacy protection. She employs mixed-method approaches including lab experiments, surveys, and experience sampling to analyze how trust, cognitive biases, and contextual factors shape technology interactions.

Key article trends include privacy dynamics in smart homes, behavioral economics applications to security compliance, and human factors in emerging technologies like AR and AI. Her work addresses both primary users and bystanders' perspectives across healthcare, domestic, and commercial contexts.

Alisa's expertise combines quantitative and qualitative methodologies with a focus on:

• Behavioral economics
• Privacy threat modeling
• User-centered security design
• Contextual integrity theory
• Security nudges
• Smart technology adoption