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Associate Professor Nicole Hartley serves as MBA Director at UQ Business School and Future of Health Research Hub Lead at The University of Queensland. With 19 years of academic experience across institutions in Sydney and Queensland, she holds appointments across multiple faculties including Business, Economics and Law; Health, Medicine and Behavioural Sciences; and Engineering, Architecture and Information Technology. Her academic affiliations span the Centre for the Business and Economics of Health, Centre for Enterprise AI, and Queensland Digital Health Centre. Dr. Hartley is an internationally recognized research academic specializing in services marketing and digital technology. Her research interests encompass service technology, virtualized services, customer preference and adoption, new media, service innovation, and corporate digital responsibility. She particularly focuses on customer perceptions in response to technological disruption in service delivery, with special emphasis on healthcare services. Her work bridges business, technology, and healthcare domains, examining how digital transformation affects consumer behavior and service experiences. Her extensive publication record demonstrates consistent research output across multiple disciplines, with recent work concentrating on telehealth implementation, corporate digital responsibility, consumer trust in digital environments, and healthcare service innovation. The interdisciplinary nature of her research connects marketing theory with practical healthcare applications, particularly in the context of digital transformation and service delivery. Dr. Hartley has successfully supervised numerous PhD candidates to completion and currently mentors several doctoral students working on topics ranging from sustainable consumption to healthcare innovation and digital service experiences. Her research has been supported by significant funding from Queensland Health, NHMRC, and other organizations, focusing on telehealth, digital service transformation, and healthcare innovation. As Director of MBA and Executive Education at UQ Business School, Dr. Hartley combines her academic expertise with practical industry experience, having previously worked as Marketing Manager/Director in tourism, education, and communication industries in Australia and the UK. She is an award-winning educator with expertise in marketing strategy, digital media, consumer behavior, and experiential industry-based projects.

• Services marketing
• Digital technology
• Service technology
• +8 more

Dr. Alicia Kulczynski is an Associate Professor of Marketing and Head of the Marketing, Tourism & Business Analytics Discipline at the University of Newcastle. She holds a PhD in Management (Marketing) and undergraduate degrees in Forensic Science and Communication Studies. Her research focuses on consumer behavior, branding, and advertising, with emphasis on spokesperson characteristics, psycholinguistics in branding, and music concert attendance. She has published in top-tier journals like the Journal of Marketing and European Journal of Marketing, and was recognized as Associate Editor of the Year (2024) for the Journal of Consumer Behaviour. Her work bridges academia and industry through collaborations with organizations such as the NSW Ombudsman and Ultra Music Festival. Education - PhD in Management (Marketing), University of Newcastle (2014) - Bachelor of Science (Forensic), University of Newcastle - Bachelor of Arts (Communication Studies), University of Newcastle Research Interests - Consumer behavior and decision-making - Branding and brand communication - Advertising strategies and spokesperson effectiveness - Psycholinguistics in brand naming and consumer priming - Music concert attendee behavior and motivations - Cause-related marketing and social impact initiatives Awards - Associate Editor of the Year (2024) - Multiple Best Paper Awards at ANZMAC (2015–2024) - Teaching Excellence Awards (2016–2024) - Industry Collaboration Recognition (e.g., Ultra Music Festival) Grants & Industry Work - Partnered with NSW Ombudsman to develop AI tools for complaint assistance. - Established an Industry Consultative Committee with Pacific Smiles, Newcastle Airport, and HMRI. - Collaborated on diabetes management system market research with a Swedish SME. Teaching & Mentorship - Teaches marketing research courses with industry-linked projects. - Supervised PhD students on topics like AI-driven pricing, post-purchase dissonance, and omnichannel consumer experiences. - Guided students to publish in top journals such as the Journal of Consumer Behaviour and European Journal of Marketing. Labs & Teams - Leads the Marketing, Tourism & Business Analytics Discipline. - Co-founded the Social Marketing Research Team for Youth (SMRTY) initiative.

• Consumer Behaviour
• Branding and Brand Elements
• Advertising
• +5 more

Dr. Omkar Prabhakar Dastane is a Senior Lecturer and Director of Postgraduate Studies at the Malaysia School of Business, Monash University Malaysia. He holds a PhD in Business from Curtin University and certifications including Certified Management and Business Educator (CMBE) from CABS, UK, and HRDF-approved trainer status in Malaysia. His research focuses on technological impacts on businesses, digital consumer behavior, and customer value perception, with publications in A-ranked journals like the Journal of Retailing and Consumer Services and Asia Pacific Journal of Marketing & Logistics . He has secured MYR 157,549 in research grants and received notable awards like the Best Paper Awards (2017/2018) and Emerald Literati Award (2024). Dr. Dastane has held leadership roles including Head of MBA Programs and Head of Postgraduate Studies at top-tier institutions. He actively contributes to editorial roles for journals like Arab Gulf Journal of Scientific Research and reviews for SSCI/SCIE-indexed publications. His teaching emphasizes strategic branding and services marketing, integrating AR/VR tools for immersive learning. He has also led educational visits across ASEAN countries. His research interests span metaverse applications in business, immersive technologies, and contemporary consumer behavior trends. Recent work explores AI-driven services, live-stream commerce, and digital transformation's role in achieving UN SDGs. He has advised on over 200 research projects and secured multiple teaching grants including the 2025 Learning & Teaching Grant.

• Technological Influence on Businesses
• Digital Consumer Behaviour
• Customer Value Perception
• +5 more

Professor Sara Dolnicar is an ARC Australian Laureate Fellow at the School of Business, Faculty of Business, Economics and Law, University of Queensland. With degrees in psychology and business administration from Wirtschaftsuniversität Wien, she specializes in market segmentation, sustainable tourism, social marketing, and environmental behavior. Born in Slovenia, raised in Austria, now based in Australia Over 300 refereed publications and 16 ARC grants Recipient of TTRA Distinguished Researcher Award (2017) and Slovenian Ambassador of Science (2016) Her research improves market segmentation methodology, addresses environmental sustainability in tourism, and develops behavioral interventions for eco-friendly tourist practices. She pioneered perceptions-based market segmentation and introduced bi-clustering techniques for improved data analysis. Recent publications focus on towel reuse interventions, buffet waste reduction, and smart sensor systems for hotel sustainability. She supervises PhD students in environmental behavior, tourism carbon emissions, and IoT applications for sustainability. Current grants include 'Mechanisms of Behaviour Change Theory' (2025-2028) and 'Reducing plate waste in hotels' (2021-2025). Key research areas: Sustainable tourism, market segmentation, social marketing Supervised over 15 PhD students in environmental behavior and disability employment Collaborates with industry partners like Energy Queensland and disability organizations

• Sustainable Tourism
• Market Segmentation
• Social Marketing
• +7 more

Dr. Ralf Steinhauser serves as a Senior Research Fellow at the Australian National University's POLIS: The Centre for Social Policy Research and as a Fellow at the Tax and Transfer Policy Institute. His research leverages advanced data analysis and experimental design to inform economic policy across carbon emissions forecasting, consumer behaviour, corporate governance, and taxation domains. He holds a Ph.D. and M.S. from the University of California, Berkeley, and an M.A. and B.A. from Humboldt University Berlin. Steinhauser's research spans Behavioural Economics, Fiscal Policy, Applied Econometrics, Experimental Economics, Environmental and Resource Economics, and Corporate Social Responsibility. His work consistently addresses policy-relevant questions through rigorous econometric analysis of large datasets and experimental methodologies, with particular emphasis on environmental and public finance applications. Analysis of his 2023-2025 publications reveals concentrated focus on green economy collaborations, behavioral public economics frameworks, and testing foundational economic hypotheses. His research demonstrates evolving integration of environmental sustainability with behavioral insights while maintaining methodological rigor in policy evaluation. Dr. Steinhauser actively contributes to collaborative research projects: Cost of road crashes in Australia (2021-2022) The use of nudges as a local government environmental policy instrument (2023-2025) Research services to investigate barriers to and boosters of the total fertility rate (2021) Impact of ACT Government tax reform (2019-2020) Estimation of elasticities for revenue bases (2018-2019) He maintains active affiliations with POLIS and the Tax and Transfer Policy Institute, where he participates in interdisciplinary teams addressing contemporary social policy challenges through evidence-based research approaches.

• Behavioural Economics
• Fiscal Policy
• Applied Econometrics
• +3 more

Professor Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The institute is recognized as the world’s largest center for research into marketing, housing over 60 marketing scientists. He plays a pivotal role in advancing evidence-based marketing principles globally. Research Interests: Marketing Science and Empirical Generalizations Brand Growth and Customer Acquisition Advertising Effectiveness and Mental Availability Consumer Behavior and Loyalty Patterns Market Modeling (e.g., Dirichlet model) Evidence-Based Marketing Practice His recent publications reveal a consistent focus on quantifying brand performance, buyer behavior, and advertising impact. Trends in his articles emphasize the application of statistical models (e.g., NBD, Dirichlet) to understand consumer repertoires, loyalty, and the effects of advertising cessation. His work bridges academic rigor with practical marketing applications, particularly in brand strategy and media planning. Scientific Awards and Recognition: His book How Brands Grow was voted Marketing Book of the Year by AdAge readers. Recognized by Warc (2015) as one of the most influential marketing books of the past decade. Advising, Grants, and Collaborations: While specific student names are not listed, he leads a large research team and frequently collaborates with prominent scholars such as Jenni Romaniuk, John Dawes, and Robert Kennedy. His work is supported by industry partnerships and institutional funding through the Ehrenberg-Bass Institute, enabling large-scale empirical studies using real-world data. Labs and Teams: He directs the Ehrenberg-Bass Institute, which functions as a major research laboratory focused on marketing science, conducting longitudinal studies, empirical generalizations, and collaborative industry research.

• Marketing Science
• Brand Growth
• Consumer Behavior
• +7 more

Professor Sujana Adapa is a Professor and Head of the UNE Business School at the University of New England. She specializes in Management (Strategy & Marketing) and teaches courses such as Strategic Marketing and Consumer Behaviour. Her research focuses on SMEs, corporate social responsibility (CSR), technology adoption, and gender diversity. She holds a BSc (Ag), MSc (Ag), MBA (India), and PhD (UNE). **Education**: BSc (Agriculture) MSc (Agriculture) MBA (India) PhD (University of New England) **Research Interests**: Consumer studies, gender research, technology adoption, regional entrepreneurship, SMEs, sustainability, and CSR. Current projects include studies on women’s career progression in accounting firms and CSR practices in SMEs across Australia, Malaysia, and India. **Awards**: 2016 ANZAM Educator of the Year 2016 Australian Awards for University Teaching Citation 2016 HEA Senior Fellowship (UK) Multiple LearnX Awards (2015–2016) **Grants and Roles**: Grants totaling over $1M in areas like workplace safety, innovation ecosystems, and inclusive workplaces. Deputy Head of School (2019), Course Coordinator (2017–2019), and equity committee roles. Editorial roles for journals like Small Enterprise Research . **Teaching and Leadership**: Awards include the 2017 UNE Teaching Excellence Award for multimedia-enhanced teaching. She supervises HDR students in marketing, consumer behavior, and SME innovation.

• Marketing Management
• Consumer Behaviour
• Regional Entrepreneurship
• +7 more

Simran Kaur is a Senior Lecturer and Head of the Education Academy at Monash University Malaysia, School of Business, Department of Management. She holds a PhD in Management from the same institution and has a strong interdisciplinary background in psychology and business. Her academic leadership includes roles as Discipline Coordinator (2023–2024) and Change Champion for the Digital Learning Uplift Project. Her educational qualifications include: Bachelor of Psychological Science and Business (Hons.), Monash University Malaysia Doctor of Philosophy (PhD) in Management, Monash University Malaysia Postgraduate Certificate in Academic Practice (PGCAP), Lancaster University Simran Kaur’s research focuses on behavioural aspects in management and marketing, with key interests in consumer behaviour, brand management, decision-making, Islamic marketing, and higher education pedagogy. She integrates psychological insights into marketing theory, exploring how identity, religion, and digital media influence consumer choices. Her teaching philosophy emphasizes critical thinking, collaboration, and experiential learning, reflected in her training in LEGO® SERIOUS PLAY®. Her recent publications span topics such as sacred consumption, influencer marketing, country image during crises, and Halal consumer behaviour. These works reflect a strong trend in understanding cultural, emotional, and cognitive drivers of consumer decisions, particularly in Asian and Muslim-majority contexts. Her scientific awards highlight her excellence in teaching and academic development: Education Excellence Award (2023) Purple Letter for Teaching Excellence, S1 2024 Purple Letter for Teaching Excellence, S2 2022 Fellow of the Higher Education Academy (2021) She is actively involved in academic service, including peer review for Marketing Intelligence & Planning , supervision of non-HDR students, and organizing curriculum reviews and academic conferences. She serves as an invited speaker and contributes to digital pedagogy innovation. While no formal lab or research center is mentioned, her role as Change Champion and involvement in projects like the Digital Learning Uplift indicate leadership in educational transformation.

• Consumer Behaviour
• Brand Management
• Decision Making
• +7 more

Racheal Louis Vincent is a Lecturer in the Department of Marketing at the School of Business, Monash University, Malaysia. She has previously served as a Lecturer in Marketing at Sunway Education Group for over nine years and is currently active in teaching and research. PhD in Business – Universiti Sunway (Sunway University), 2019 Master of International Business – Monash University, 2010 Bachelor of Business (International Trade) – Victoria University (VU), 2009 Her research focuses on shared consumption , particularly collaborative fashion consumption , digital marketing , social media marketing , and consumer behavior . She is deeply engaged in understanding sustainable consumption and the circular economy, aligning her work with UN Sustainable Development Goals. Her recent publications (2020–2024) reflect a strong trend in digital transformation in emerging markets, religious consumer behavior (e.g., Ramadan e-bazaars), and motivations behind luxury fashion sharing. These works span book chapters and peer-reviewed journal articles, primarily in marketing and consumer behavior domains. Scientific Awards: Purple Letter for Teaching Excellence, S1 2023 She actively contributes to academic service through peer review for journals such as Australasian Marketing Journal , Journal of Consumer Behaviour , and Journal of Islamic Marketing . She also participates in public academic events like the eiHUB Challenge 2024 and Education Buzz 2024. She is accepting PhD students and teaches courses including MKM2300 (Introduction to Digital Marketing) and MKM3450 (Social Media Marketing). Racheal is involved in editorial and collaborative research projects, including co-editing a book on marketing case studies in emerging markets. Her work bridges academic research with industry relevance, particularly in digital marketing and sustainable consumption practices.

• Shared Consumption
• Collaborative Fashion Consumption
• Digital Marketing
• +5 more

Junzhao Ma is a Senior Lecturer in the Department of Marketing at Monash University. He holds a BA in Economics from Yale University and a PhD in Marketing from the Kellogg School of Management, Northwestern University. Previously, he worked as a marketing analyst at Capital One Financial Corporation and JP Morgan and Co. Education: BA Economics (Yale University), PhD Marketing (Kellogg School, Northwestern University) His research focuses on technology adoption, e-commerce, real estate, and media's social impact, employing novel methodologies and data sources. He has contributed to journals like Journal of Retailing , International Journal of Research in Marketing , and Journal of Business Ethics . His work aligns with UN Sustainable Development Goals related to reduced inequalities and responsible consumption. Recent research highlights include studies on service robot anthropomorphism (2023), sex robots acceptance (2022), and media-driven consumption trends (2020). He has received Dean's Letters for Teaching Excellence in 2020 and 2021. Scientific Awards: Dean's Letter for Teaching Excellence (2020, 2021) Junzhao actively engages in academic service, including peer reviews for Asia Pacific Journal of Marketing and Logistics and presentations at the INFORMS Marketing Science Conference and Australian & New Zealand Marketing Academy Conference. He has served as Chief Investigator in projects like "Bridging the Intention-Behaviour Gap in the Australian Tourism Industry" (2022-2024) and "eBabies: Forecast and Implications for Society" (2020-2021).

• Technology Adoption
• E-commerce
• Real Estate
• +5 more

Pascal Scherrer is Associate Dean (Research) and Professor within the Faculty of Business, Law and Arts at Southern Cross University . Based in Lismore, Australia, he combines an administrative leadership role with active research in sustainability, regional development, tourism and visitor management. His work bridges academia, industry and government, having jointly secured over AUD $2 million in competitive funding and delivered high-impact projects for clients such as the NSW National Parks & Wildlife Service and the Australian Meat Processor Corporation. Education BSc – Griffith University BSc (Hons) – Griffith University Graduate Certificate TESOL – Bond University PhD – Griffith University Research Interests Dr Scherrer’s scholarship centres on sustainability science applied to tourism and regional development. His current flagship project is a circular-economy partnership with the Australian Meat Processor Corporation aiming to reduce plastic packaging waste across red-meat supply chains. Earlier work includes sustainable-visitor-capacity assessments on Rottnest Island , alternatives to summiting Wollumbin-Mt Warning that informed a AUD $7.4 million NSW government trail investment, and longitudinal monitoring of visitor experiences at Point Fraser artificial wetland in Perth. Cross-cutting themes include visitor risk perception in remote alpine and coastal settings, community engagement in protected-area governance, Indigenous tourism business models , and the intersection of digital culture (e.g., selfie-taking) with tourism safety. Scientific Awards 2023 – Southern Cross University Research Award 2014 – Southern Cross University Vice-Chancellor’s Award for Excellence in Community Engagement Grants & Advising Scherrer has jointly attracted over AUD $2 million in research and consultancy funding from state and federal agencies, industry bodies and NGOs. He currently supervises Honours and PhD candidates across topics in sustainable tourism, regional development and visitor management, and teaches undergraduate and postgraduate units covering sustainable tourism, visitor-economy management, and planning & policy. Professional Affiliations & Service Member, IUCN World Commission on Protected Areas Member, North Coast Regional Advisory Committee, NSW National Parks & Wildlife Service External facilitator for community and local-government projects

• Sustainability
• Regional Development
• Tourism
• +3 more

Dr. Valeria Noguti is a Lecturer in the Marketing Discipline Group at the University of Technology Sydney (UTS) Business School. She holds a PhD in Management/Decision Sciences from INSEAD (France), alongside undergraduate degrees in IT (FATEC-SP) and Management (FEA-USP), and a Master’s in Management (FEA-USP). Her research focuses on consumer behavior, social media, entrepreneurship, and communications, employing methodologies like quantitative and qualitative analysis, particularly automated-text analysis. She coordinates post-graduate courses in Marketing, including Buyer Behaviour and Digital Consumer Behaviour, and serves as Undergraduate Director for the Bachelor of Business (Marketing Major). Education: PhD in Management/Decision Sciences, INSEAD, France Master’s in Management, FEA-USP, Brazil Bachelor’s in Management, FEA-USP, Brazil Bachelor’s in IT, FATEC-SP, Brazil Dr. Noguti’s research explores how social media usage patterns influence consumer behavior, with a focus on advertising effectiveness, gender differences, and startup funding dynamics. Her work bridges behavioral economics and marketing, emphasizing practical implications for businesses and social media platforms. She has received grants for studies on opinion impacts on product preferences and has contributed to funded research on technological startups. Her teaching emphasizes contemporary marketing challenges, including digital consumer insights. She is available for supervision of Master’s and PhD students. Languages: English (fluent), Portuguese (fluent), French (fluent).

• Consumer Behaviour
• Social Media
• Entrepreneurship
• +3 more

Dr. Nicole Hartnett is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia, where she conducts high-impact research on advertising effectiveness, brand performance, and consumer behavior. She serves as Associate Editor of the Journal of Advertising Research , contributing to the advancement of marketing science globally. Research Focus: Nicole's work centers on how advertising content influences sales, with particular emphasis on creative drivers, distinctive brand assets, and media planning. Her research integrates data analytics with behavioral insights to improve advertising measurement and strategic decision-making for consumer packaged goods companies. Her recent publications reveal a consistent focus on advertising effectiveness, brand health, and consumer response across digital and traditional media. She frequently investigates how brands perform when advertising is reduced or paused, the role of attention in video ads, and the validity of persuasion frameworks—demonstrating a strong commitment to evidence-based marketing. Scientific Recognition: Associate Editor, Journal of Advertising Research Prolific contributor to top-tier marketing journals including International Journal of Market Research , European Journal of Marketing , and Australasian Marketing Journal Advising & Grants: While no formal students are listed, Nicole collaborates extensively with global sponsors of the Ehrenberg-Bass Institute, managing brand health trackers and delivering strategic insights. Her work is applied in real-world contexts with major CPG firms, suggesting active engagement in funded research projects and industry partnerships. Labs & Teams: She is a core member of the Ehrenberg-Bass Institute, the world’s largest center for marketing science research, working within a team of over 60 marketing scientists focused on evidence-based brand growth.

• Advertising Effectiveness
• Brand Management
• Consumer Behaviour
• +7 more

Dr Monica Chien is an Associate Professor at the School of Business, Faculty of Business, Economics and Law, The University of Queensland. With multidisciplinary expertise in marketing, psychology, and tourism, her research focuses on consumer behavior, tourist-host dynamics, and branding strategies. She has led international projects on sport scandals, tourism sustainability, and resident-tourist intergroup relations. Bachelor of Business (Administration), Queensland University of Technology Master of Business (Coursework), Queensland University of Technology Doctor of Philosophy, The University of Queensland Her research bridges experimental studies with practical applications in traveler behavior , social identity theory , and pro-environmental tourism practices . Recent projects explore sport scandals' impact on brands, international education-tourism nexus, and resident responses to tourism development. She supervises PhD candidates in topics like augmented reality marketing, cultural policy, and First Nations legacy planning. Key funding includes grants from the Japan Science and Technology Agency , ARC Linkage Projects , and The Academy of Korean Studies . Her work appears in top journals like Journal of Sustainable Tourism , Annals of Tourism Research , and European Sport Management Quarterly , with themes spanning social identity, sustainable practices, and behavioral interventions.

• Marketing
• Tourism
• Consumer Behaviour
• +9 more

Naser Pourazad is a Senior Lecturer in Marketing at Flinders University, with affiliations to the Centre for Social Impact, Australian Industrial Transformation Institute, Jeff Bleich Centre for Democracy and Disruptive Technologies, and Torrens Resilience Initiative. His work bridges digital marketing, community resilience, and cultural diversity. PhD in Marketing, Flinders University (2018) MA in Business Administration, Ferdowsi University of Mashhad (2010) BSc in Statistics, Ferdowsi University of Mashhad (2008) Research focuses on digital transformation, agricultural resilience, defence capability, and social impact. His projects emphasize resilience frameworks, cross-cultural marketing, and data-driven decision-making. Articles highlight influencer marketing, mobile app engagement, and digital inclusion. 2023 Research Excellence Award (Early Career) 2023 Journal of Advertising Research Keynote 2021 Reviewer of the Year, Journal of Consumer Behaviour He chairs the CBGL Business Research Strategy Group and HDR Journal Club, mentors early-career researchers, and applies industry experience from Iran Dairy Industrial Co. to academic work.

• Digital Marketing
• Consumer Behavior
• Social Media Marketing
• +7 more