Nicole Hartley

Associate Professor Nicole Hartley serves as MBA Director at UQ Business School and Future of Health Research Hub Lead at The University of Queensland. With 19 years of academic experience across institutions in Sydney and Queensland, she holds appointments across multiple faculties including Business, Economics and Law; Health, Medicine and Behavioural Sciences; and Engineering, Architecture and Information Technology. Her academic affiliations span the Centre for the Business and Economics of Health, Centre for Enterprise AI, and Queensland Digital Health Centre.

Dr. Hartley is an internationally recognized research academic specializing in services marketing and digital technology. Her research interests encompass service technology, virtualized services, customer preference and adoption, new media, service innovation, and corporate digital responsibility. She particularly focuses on customer perceptions in response to technological disruption in service delivery, with special emphasis on healthcare services. Her work bridges business, technology, and healthcare domains, examining how digital transformation affects consumer behavior and service experiences.

Her extensive publication record demonstrates consistent research output across multiple disciplines, with recent work concentrating on telehealth implementation, corporate digital responsibility, consumer trust in digital environments, and healthcare service innovation. The interdisciplinary nature of her research connects marketing theory with practical healthcare applications, particularly in the context of digital transformation and service delivery.

Dr. Hartley has successfully supervised numerous PhD candidates to completion and currently mentors several doctoral students working on topics ranging from sustainable consumption to healthcare innovation and digital service experiences. Her research has been supported by significant funding from Queensland Health, NHMRC, and other organizations, focusing on telehealth, digital service transformation, and healthcare innovation.

As Director of MBA and Executive Education at UQ Business School, Dr. Hartley combines her academic expertise with practical industry experience, having previously worked as Marketing Manager/Director in tourism, education, and communication industries in Australia and the UK. She is an award-winning educator with expertise in marketing strategy, digital media, consumer behavior, and experiential industry-based projects.