Zhiteng Feng

Dr. Zhiteng Feng is a Lecturer (Assistant Professor) in Marketing at Alliance Manchester Business School, University of Manchester, and serves as Programme Director for the MSc in Digital Marketing. She holds a PhD in Marketing from the University of East Anglia, alongside dual Master’s degrees in Social Science Research Methods and Marketing from Norwich Business School.

• Education:
  • PhD in Marketing, University of East Anglia
  • Master’s in Social Science Research Methods, Norwich Business School
  • Master’s in Marketing, Norwich Business School

Her research focuses on digital marketing dynamics, electronic word-of-mouth effects, and pedagogy innovation in marketing education. She explores how digital tools enhance teaching and promotes equality in academia through initiatives like the Athena SWAN campaign. Her work intersects with UN SDGs related to sustainable development and gender equality.

Her research trends emphasize digital transformation in education, AI adoption challenges, and sustainability practices in hospitality. Articles highlight cross-cultural social media analysis, AI resistance in academia, and environmental policies in industries.

• Grants/Advising: Engages in live industry projects and guest lectures, though specific grants are not detailed.
• Labs/Teams: No explicit lab affiliations mentioned, but collaborates with institutions like Hull University Business School and Norwich Business School.