Sam Creed

Sam Creed is an Associate Tutor at the Norwich Business School, part of the Faculty of Social Sciences at the University of East Anglia. She is pursuing a Doctor of Philosophy (PhD) funded by the Norwich Business School PhD Studentship, focusing on how SMEs leverage capabilities from Digital Transformation across Traditional, Born Digital, and Grown Digital business models. Her academic background includes a BSc (Hons) in Business Information Systems (2019) and an MSc in Enterprise and Business Creation (2020), both from the University of East Anglia.

• Teaching Roles: Supported modules such as 'Understanding the Business Environment,' 'Management Skills and Personal Development,' and 'Business Research Methods' at both undergraduate and postgraduate levels.
• Committee Involvement: Served as NBS PGR Student Representative (2022–2025), member of the NBS PGR Community Working Group (2024–2025), and contributor to the NBS Equality, Diversity, and Inclusion Committee Subgroup (2022–2024).

Her research aligns with UN Sustainable Development Goals, particularly in advancing quality education and fostering innovation. Sam’s work emphasizes the intersection of digitalization and traditional business models, offering insights into modern enterprise dynamics.