Mohammad Tayeenul Hoque

Dr. Mohammad Tayeenul Hoque is a Lecturer in Marketing at the Norwich Business School, University of East Anglia (UEA), where he also completed his Ph.D. in 2017. Prior to this, he served as Associate Professor (2022–2023) and Assistant Professor (2017–2022) at North South University, Bangladesh. He holds administrative experience as Chairman of the Department of Marketing & International Business (2017–2023), where he oversaw faculty recruitment, curriculum development, and research initiatives. He chairs the curriculum development committee and organized major academic conferences, including the ‘First Regional Conference on Marketing & International Business’ (2021). His teaching focuses on integrating contemporary marketing trends and digital tools into pedagogy. His research explores knowledge management, AI-driven marketing strategies, and export dynamics in emerging markets.

Education:

• Ph.D. in Business and Marketing, University of East Anglia (2017)

Research Interests:
Dr. Hoque’s work emphasizes knowledge management in global markets, AI applications (e.g., generative AI in B2B marketing and healthcare), and influencer marketing in underserved markets. His studies often use quantitative methods to analyze strategic fit and competitive performance in export-oriented firms.

Professional Activities:

• Board Member, Academy of International Business: South Asian Chapter (2021–2024)
• Co-Chair, 1st AIB-South Asia Chapter Conference (2021)