Yusuf Hassan

Yusuf Hassan is an Assistant Professor at the School of Social Sciences of Heriot-Watt University, located in Dubai International Academic City. His research focuses on cross-cultural management, organizational behavior, and digital entrepreneurship. He holds an ORCID ID: 0000-0001-6662-7402.

Research Interests: Yusuf’s work spans international business, CSR authenticity, expatriate adjustment, and digital leadership. He explores topics such as social costs in cross-cultural contexts, barriers to fempreneurship, and the impact of negative brand news on consumer behavior. His recent studies highlight the role of technology in shaping business innovation and sustainability practices.

Teaching: He teaches Organizational Behavior and Sustainable HRM, emphasizing practical applications of theory in global settings.

• Awards:
  • AOM Ambassador for UAE (2024)
  • Emerging Scholars Award (2024)
  • NIPM Gold Medal for Academic Excellence (2016)

Research Trends: His publications reflect a growing focus on digital platforms’ role in entrepreneurship, CSR’s micro-foundations, and the intersection of social media with consumer behavior. Collaborations span global institutions, particularly in the UAE and India.