Yongick Jeong

Dr. Yongick Jeong is Associate Professor and Digital Advertising Area Head at LSU's Manship School of Mass Communication. His research examines advertising effectiveness metrics, media message formats, and cross-cultural representations in marketing communications with a focus on health, environmental, and social justice contexts.

His methodological expertise includes experimental designs analyzing how context-induced moods and message framing impact audience evaluations. Recent work investigates the relationship between social movements (e.g., BLM) and advertising representations.