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Christina Antonie Reh is a Lecturer at the Lucerne School of Business (HSLU), affiliated with the Institute of Communication and Marketing (IKM MM). Her roles include academic teaching and research in digital marketing and sustainability. She holds a PhD from WHU - Otto Beisheim School of Management and has professional experience in data science and marketing at companies like LOréal and SevenVentures. Education: PhD (tbc 2024), WHU; M.Sc. (2016), LMU Munich; B.Sc. (2013), LMU Munich Her research focuses on digital marketing effectiveness , sustainability in advertising , and consumer behavior . Notable projects include studies on long-term brand equity and sustainable product messaging. Recent work explores the impact of climate pledges on consumer trust. Publications highlight her contributions to media measurement modeling and online coupon strategies. Key awards include the Amazon Research Awards (ARA 2023) and MassChallenge recognition (2024). Advising: No formal students listed; however, co-founded baybies GmbH and Aiko Pet Foods GmbH. Grants: $28,000+ from Amazon Research Awards. Labs/Teams: Co-founder of startups baybies and Aiko Pet Foods, focusing on sustainable consumer products and pet food innovation.

• Digital Marketing Effectiveness
• Long-Term Brand Building
• Sustainable Consumer Behaviour
• +2 more

Andrew Stephen is the L’Oréal Professor of Marketing and Deputy Dean for Faculty and Research at Saïd Business School, University of Oxford. He leads the Marketing faculty and directs the Oxford Future of Marketing Initiative, focusing on emerging technologies like AI and data-driven strategies in marketing, media, and advertising. His research explores digital marketing, consumer behavior, and the impact of new technologies, earning him recognition as a top global marketing scholar. His academic contributions span leading journals such as the Journal of Consumer Research and Harvard Business Review. He serves as editor of the Journal of Consumer Research, co-editor of the International Journal of Research in Marketing, and actively engages with industry through councils like the Mobile Marketing Association’s Brand Safety Council. Teaching responsibilities include marketing curriculum oversight and courses across MBA, Executive MBA, and DPhil programs, focusing on digital transformation, marketing analytics, and the future of marketing. His work bridges academic rigor with industry relevance, addressing challenges in tech-enabled marketing and global brand strategies. Awards: Top marketing academic in the UK (AMA), featured in Poets & Quants’ top 40 under 40, multiple research excellence awards. Labs/Initiatives: Oxford Future of Marketing Initiative, fostering collaborations with leading companies to tackle industry challenges. Grants/Advising: Extensive industry partnerships and academic grants not explicitly detailed in the text.

• Digital Marketing
• Social Media Strategy
• Consumer Behavior
• +5 more

Claire Célérier is an Associate Professor of Finance at the Rotman School of Management, University of Toronto, where she holds the Canada Research Chair in Household Finance. Her academic career spans prestigious institutions including the University of Toronto (where she advanced from Assistant to Associate Professor between 2016-2022) and the University of Zurich (2014-2016). She maintains an affiliation with the People's History Lab and actively contributes to academic discourse through conference organization including 'Race, Equity and Public Policy' (2023) and 'Banks, States and the People' (2024). Dr. Célérier's research explores how finance can benefit households through multiple lenses including behavioral economics, asset pricing, and financial history. Her work investigates innovation in finance, diversity and inclusion impacts, and historical perspectives on financial systems. She has developed significant expertise in household finance, banking, and the intersection of finance with social issues, particularly racial disparities in financial markets as demonstrated in her award-winning research on the Freedman's Savings Bank. Her scholarly output shows a clear trajectory from foundational work on security design and investor behavior toward increasingly socially relevant research on financial inclusion, racial equity, and household financial decision-making. Recent publications demonstrate her growing focus on historical contexts of financial systems and their contemporary implications, particularly regarding marginalized communities. Canada Research Chair in Household Finance (2024) Bank of Canada Governor's Award (2022) University of Toronto Top 5% Merit Award (2021) Petro Canada Young Innovators Award Program (2021) Multiple Rotman School of Management Teaching Awards (2019-2021) Ieke van den Burg Prize for Research on Systemic Risk (2015) Dr. Célérier has successfully secured substantial research funding including Insight Development Grants (CAD 54,500), Connaught Research Grant (CAD 10,000), and the Marianne and Marcus Wallenberg Foundation Grant (EUR 400,000). She mentors several PhD students including Andrada Bilan (2020), Alexey Vasilenko (2023), and Purnoor Tak (Expected 2026), and has supervised numerous master's theses at both University of Toronto and University of Zurich. Her service contributions include Rotman School of Management MBA program committee, executive committee, seminar coordination, and faculty recruiting committee.

• Household Finance
• Banking
• Behavioral Economics
• +4 more

Anna S. Mattila is the Marriott Professor of Lodging Management and serves as Professor-in-Charge of the Graduate Program at the School of Hospitality Management, Pennsylvania State University. Her research spans social media, service recovery, servicescape, prosocial behaviors, cross-cultural studies, and wellness in hospitality contexts. Education : B.S. and Ph.D. from Cornell University, M.B.A. from University of Hartford Mattila's work examines how emotions, cultural norms, and technological innovations like AI influence consumer decisions in hospitality. Her studies cover topics from robotic service interactions to sustainable food marketing and moral psychology in tourism. She has published extensively in journals such as International Journal of Hospitality Management and Journal of Consumer Marketing . Her recent articles focus on AI integration in hospitality, consumer trust in virtual influencers, upcycled food adoption, and the psychological effects of servicescape design. Key themes include ethical consumption, digital transformation, and cross-cultural consumer behavior. Advising : Supervised Anqi Luo's dissertation on service recovery in 2022 Mattila's office is located in 224 Mateer Building, University Park, PA. She contributes to advancing hospitality research through methodological consulting and the Penn State Biomarker Core Laboratory.

• Social Media
• Service Recovery
• Servicescape
• +8 more

David Stillwell serves as Professor of Computational Social Science at Cambridge Judge Business School and Academic Director of The Psychometrics Centre, University of Cambridge. His research leverages big data to understand human psychology and behavior, with significant contributions in personality prediction from digital footprints and personalized advertising applications. His educational background includes: BSc in Psychology from the University of Nottingham (2007) MSc in Research Methods from the University of Nottingham (2008) PhD in Decision Making from the University of Nottingham (2012) Dr. Stillwell's research centers on computational social science and psychometrics, pioneering the myPersonality Facebook application that collected data from over 6 million users. His work demonstrates computers can predict personality as accurately as spouses, reveals psychological targeting's advertising effectiveness, and establishes links between personality-matched spending and life satisfaction. He also explores linguistic honesty markers through profanity analysis and personality-based dating patterns. His recent publications (2019-2025) reveal a strong trajectory toward AI evaluation using psychometric frameworks, particularly in medical and general-purpose AI assessment. Key themes include fairness metrics in language models, crisis emotional responses through social media, and computational personality recognition - demonstrating consistent innovation at the psychology-technology intersection. He has received significant recognition: Top 10 most influential papers of 2013 by Altmetric Nieman Journalism Lab highlight of 2013 Named in 'top 30 thinkers under 30' by Pacific Standard Magazine Dr. Stillwell maintains active industry engagement through consultancy with Barclays, Hilton, and Ubisoft on projects spanning computer-adaptive testing systems to interactive experiences like Predictive World for Watch Dogs 2. His policy impact is substantial, with citations by the European Data Protection Supervisor, World Bank, and multiple national governments, leading to speaking engagements at the European Parliament and Bank of England. As Academic Director of The Psychometrics Centre, he leads a global hub for advancing psychological assessment through innovative methods including Concerto open-source software, collaborating with organizations ranging from the European Commission to major corporations on psychometric applications in people analytics and digital behavior.

• Psychometrics
• Computational Social Science
• Big Data Analytics
• +3 more

Dean Eckles is an Associate Professor of Marketing at MIT Sloan School of Management and serves as an Associate Director of the MIT Institute for Data, Systems, and Society (IDSS). He is also affiliated with the MIT Schwarzman College of Computing through the Institute for Data, Systems & Society and its Statistics and Data Science Center. Additionally, he leads the analytics research area at the Initiative on the Digital Economy and organizes the annual Conference on Digital Experimentation (CODE@MIT). His educational background includes a BA in philosophy, BS and MS in cognitive science, MS in statistics, and PhD in communication, all from Stanford University. Prior to joining MIT, Eckles worked as a scientist at Facebook, where he contributed to areas including News Feed, messaging, advertising, tools for randomized experiments, and survey methods. He previously held research positions at Nokia and Yahoo. Eckles's research primarily focuses on social influence mediated by interactive technologies, examining how communication technologies mediate, amplify, and direct social influence. His work spans multiple specific areas including social interactions, contagion, and interventions in networks; experimental design and inference in networks; and methods for causal inference. His research often combines social science with advanced statistical methods. His notable publications include research on long ties in social networks and their relationship to economic prosperity, how network structure affects social contagions, and algorithmic transparency in social media platforms. His work has appeared in prestigious journals including PNAS and Nature Human Behaviour, and he has provided expert testimony before the US Senate on algorithmic ranking. Long ties, disruptive life events and economic prosperity (PNAS) Long ties accelerate noisy threshold-based contagions (Nature Human Behaviour) Algorithmic transparency and assessing effects of algorithmic ranking (Senate testimony) Eckles actively shares his research through social media platforms including Bluesky, Twitter, and Mastodon, as well as through his blog and contributions to the Gelman et al. blog. His work bridges academic research with practical applications in technology and policy.

• Social Influence
• Network Analysis
• Causal Inference
• +4 more

Dr Luke Garrod is a Senior Lecturer in Economics at Loughborough University's Loughborough Business School. He holds a PhD, MPhil, and BA from the University of East Anglia. His research focuses on industrial organization, competition policy, consumer policy, and behavioral economics, with a particular emphasis on modeling firm incentives in imperfectly competitive markets. He received the International Journal of Industrial Organization Best Theoretical Paper Award 2019 for his work on collusion mechanisms. His book on hub-and-spoke cartels provides critical insights into antitrust enforcement strategies. Teaching responsibilities include Principles of Microeconomics (ECA002) and Industrial Economics (ECC005). He serves as an Associate Editor for the International Journal of the Economics of Business and contributes to economic consultancy through his role at Economic Insight. His research has explored topics such as cartel damages quantification, digital market regulation, and the interplay between consumer protection and competition policies. Key awards include the 2019 Best Theoretical Paper Award, reflecting his contributions to advancing antitrust and competition policy frameworks. His work bridges theoretical economic modeling with practical regulatory applications, addressing emerging challenges in global competition dynamics and digital economy policies.

• Industrial Organization
• Competition Policy
• Consumer Policy
• +3 more

Prof. Dr. Claudia Peus is a full Professor of Research and Science Management at the Technical University of Munich (TUM) School of Management , serving since May 2011. She holds executive roles as Founding Director of the TUM Institute for LifeLong Learning (TUM IL3) since December 2019 and Executive Vice President for Talent Management and Diversity since October 2017. Her career spans visiting positions at MIT's Sloan School of Management and Harvard University, alongside her habilitation (2011) and PhD (2005) from LMU Munich. Current affiliations: TUM School of Management, TUM IL3, RWI – Leibniz Institute for Economic Research Research focuses: Leadership development in the digital age, diversity in organizations, ethical leadership, and research organization management Recent research trends analyze digital leadership dynamics, gender-decoded recruitment practices, robotic leadership interfaces, and neurophysiological mechanisms in leadership behavior. Her 2025 work on moral careers and 2024 resource-based absorption theory highlight evolving themes in organizational psychology. Scientific honors include: Highly Cited Research Award, Leadership Quarterly (2016) Emerald Citations of Excellence (2016) Best Teaching Award, TUM School of Management (2014) Academy of Management Symposium Award (2010) Bayerische Landesbank Wissenschaftspreis (2006) Prof. Peus advises organizations on diversity and talent management. She was recognized as one of Germany's Most Inspiring Women (2020) and leads projects like FührMINT, ForGenderCare, and the TUM Neurophysiological Leadership Lab (NeLeLab).

• Leadership Development
• Digital Age Management
• Research Organization Leadership
• +3 more

Professor Brent Mittelstadt is a leading academic in data ethics and AI governance at the University of Oxford's Oxford Internet Institute (OII), serving as Professor of Data Ethics and Policy and Director of Research. He coordinates the Governance of Emerging Technologies (GET) programme, focusing on ethics, law, and technology interplay. His work bridges academic research with policy impact, contributing frameworks like 'counterfactual explanations' and fairness metrics ('Conditional Demographic Disparity') used globally. He leads high-profile projects such as Trustworthiness Auditing for AI and A Right to Reasonable Inferences in Advertising and Financial Services. Research interests span AI ethics, medical ethics, technology governance, and non-discrimination law. He has pioneered ethical frameworks addressing algorithmic bias, GDPR compliance, and AI accountability. His work has influenced policy bodies like the UK Information Commissioner’s Office and the European Commission, and is implemented by tech giants such as Google and Microsoft. Awarded O2RB Excellence in Impact Awards (2018, 2021) and PLSC Best Paper (2019) Funded by Wellcome Trust, Sloan Foundation, and others Advisory roles for NHSx, GSK Consumer Healthcare, and regulatory bodies Recent work focuses on AI regulation (EU AI Act), generative AI ethics, and healthcare AI governance. He co-leads the OxonFair toolkit for algorithmic fairness and investigates societal impacts of deepfake proliferation and large language models.

• Data Ethics
• AI Ethics
• Technology Governance
• +4 more

Rosa Ferrer is a Serra-Hunter Associate Professor at Universitat Pompeu Fabra and an Associate Research Professor at the Barcelona School of Economics. She also serves as a Research Affiliate at CEPR in London and as Co-Director of the Master in Competition, Regulation & Markets program. Her academic journey began with a PhD from Vanderbilt University, establishing a strong foundation for her research career in economics. Dr. Ferrer's research spans several key areas within economics, with a particular focus on Law and Economics, Industrial Organization, and the Digital Economy. She combines empirical and theoretical methods to explore consumer choice, demand estimation, gender economics, and law enforcement challenges. Her work is inspired by Gary Becker's view on economic incentives beyond monetary rewards, applying industrial organization and applied microeconomics to diverse applications. She has made significant contributions to understanding gender gaps in professional performance, particularly in the legal profession, as well as consumer behavior in product-harm crises and digital markets. Her publication record demonstrates consistent scholarly output across high-impact journals including Management Science, Journal of Political Economy, and Review of Economic Studies. Her recent work focuses on digital economy challenges, gender differences in media consumption, and career trajectories in professional settings. This research portfolio shows a clear progression from foundational work in law enforcement and decision theory to contemporary issues in digital markets and gender economics. As Co-Director of the Master in Competition, Regulation & Markets, Dr. Ferrer plays a significant role in shaping the next generation of economists and policy experts. Her leadership in this program reflects her commitment to bridging academic research with practical policy applications in competition and regulatory frameworks.

• Law and Economics
• Industrial Organization
• Organization Economics
• +6 more

Shipra Agrawal is an Associate Professor at the Department of Industrial Engineering and Operations Research, Columbia University, with affiliations to the Data Science Institute and the Department of Computer Science. Her research bridges optimization and machine learning, focusing on decision-making in uncertain environments. PhD in Computer Science from Stanford University (2011) Researcher at Microsoft Research India (2011–2015) Her work addresses online optimization , reinforcement learning , and game theory , aiming to develop algorithms that balance exploration and exploitation for long-term goals. Applications include internet advertising , revenue management , and resource allocation . Recent publications examine dynamic pricing models, regret bounds in reinforcement learning, and convex knapsack optimization. Her research has been supported by NSF CAREER , Google Faculty Research , and Amazon Research Awards . NSF CAREER Award CMMI-1846792 (2019) Google Faculty Research Award (2017) Amazon Research Award (2017) She has advised PhD students who now hold positions at institutions like Google DeepMind, Amazon, and Facebook. Agrawal serves as an associate editor for Management Science , INFORMS Journal on Optimization , and Journal of Machine Learning Research , and co-chaired major conferences such as COLT 2024 and AISTATS 2025.

• Optimization
• Machine Learning
• Multi-Armed Bandits
• +12 more

Anocha Aribarg is a Professor of Marketing and Area Chair of Marketing at the Ross School of Business, University of Michigan, with additional faculty affiliation at the Center for Southeast Asian Studies (CSEAS). Her interdisciplinary research bridges psychological theory, consumer behavior, and advanced statistical modeling to address complex marketing challenges. Education: PhD in Marketing, University of Wisconsin, 2004 MBA, University of Wisconsin-Milwaukee, 1998 BS in Statistics, Chulalongkorn University, Thailand, 1994 Research Focus: Prof. Aribarg investigates cognitive processes in consumer decision-making, specializing in individual/joint choice dynamics, product search behaviors, and responses to marketing stimuli. Her methodology integrates Bayesian econometrics with physiological measures (eye tracking, skin conductance) and multi-method experimental designs to uncover hidden decision mechanisms. Publication Trends: Her 14 recent publications (2009-2024) reveal consistent innovation in choice modeling, with increasing emphasis on attention dynamics (2020), moral psychology in aesthetics (2022), and high-frequency service data integration (2023). Work appears predominantly in Marketing Science Journal of Marketing Research, and Psychological Science, demonstrating methodological rigor across consumer behavior, advertising, and service contexts. Academic Service: She serves as Associate Editor for Marketing Science, Journal of Marketing, and Journal of Marketing Research, while contributing to the Journal of Retailing editorial board. Teaching: Prof. Aribarg delivers graduate-level courses in Marketing Research and Analytics and Predictive Analytics at Ross, emphasizing data-driven decision frameworks.

• Consumer Behavior
• Marketing Research
• Econometric Modeling
• +3 more

Prof. Mark Heitmann is a Professor of Marketing & Customer Insight at the University of Hamburg Business School. He holds a visiting appointment at Nova School of Business and Economics. His research focuses on AI-driven marketing strategies, social media analytics, brand equity, and consumer decision-making. He has held academic roles at institutions including the University of St. Gallen and Christian-Albrechts-University in Kiel before joining Hamburg in 2011. Academic Career: Holds a PhD (2004) and post-doctoral Habilitation (2007) from the University of St. Gallen. Visiting researcher at Columbia University and the Max Planck Institute for Human Development. Research Interests: Applications of artificial intelligence in marketing Social media and digital transformation Ethical consumer behavior Brand self-expression and visual design Marketing technology (MarTech) innovations Key Achievements: Over 20 peer-reviewed publications in top journals like Journal of Marketing Research and Harvard Business Review . Award-winning research includes the MSI/H. Paul Root Award and IJRM-EMAC Best Article Award. Active in translating research into scalable commercial solutions through software-as-a-service ventures. Team & Collaborations: Leads a research team including M.Sc. candidates Sammar Rath, Julia Rosada, Maximilian Witte, Tijmen Jansen, Claus Hegmann-Napp, and Magdalena Heynicke. Engages in interdisciplinary projects with industry partners.

• Artificial Intelligence in Marketing
• Social Media Marketing
• Brand Management
• +5 more

Kevin Lane Keller is the E.B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business, Dartmouth College. He holds a PhD in Marketing from Duke University (1986), an MSIA from Carnegie Mellon University (1980), and an AB in Math and Economics from Cornell University (1978). Prior academic appointments: Stanford University (marketing group head), UC Berkeley, UNC Chapel Hill, Duke University, and Australian Graduate School of Management. Industry experience: Marketing Consultant for Bank of America. Research Focus: Keller specializes in leveraging consumer psychology to enhance branding and marketing strategies. His work spans brand equity, brand architecture, integrated marketing communications, global branding, and digital brand management , with over 120 publications in top journals like the Journal of Marketing, Journal of Consumer Research, and Marketing Science. Recent research explores brand performance in hyper-competitive digital environments and the future of branding. Scientific Awards: 2019 Blair Award for Marketing Accountability (with Roger Sinclair) Ranked #105 Worldwide and #60 in the U.S. by Research.com (2023) Consulting & Public Engagement: Keller has advised Fortune 500 companies including Accenture, Disney, Ford, and Samsung. He co-authored the Marketing Management textbook (16th ed.) with Philip Kotler and Strategic Brand Management (5th ed.) with Vanitha Swaminathan, both foundational texts in their fields. His keynote speeches and workshops have influenced senior management at firms like Google, Microsoft, and Coca-Cola.

• Marketing Management
• Branding
• Brand Equity
• +7 more

Oden Groth is an Assistant Professor of Digital Marketing and Information Systems at Fairleigh Dickinson University (FDU), affiliated with the Department of Marketing, Management and Entrepreneurship within Silberman College. He holds a BSc from the University of York (UK), MSc from the University of Oxford (UK), and a PhD from Baruch College, CUNY. His research focuses on digital marketing strategies, consumer behavior in technology-driven markets, and sensory marketing applications. Key interests include crossmodal sensory effects on consumer preferences, authenticity perceptions in digital formats, and the role of haptic feedback in advertising. Recent publications explore topics like disability identity's impact on innovation, physical vs digital product symbolism, and multisensory consumer experiences. His work bridges marketing theory with practical applications in e-business and digitization trends. No awards or grants explicitly listed. He teaches courses including Social Media Marketing, E-Business, and Sensory Marketing.

• Digital Marketing
• Consumer Behavior
• Technology and Digitization
• +3 more