Rachel Peng

Rachel Peng is an Assistant Professor in Digital Advertising at LSU's Manship School of Mass Communication. She holds a Ph.D. in Mass Communications from The Pennsylvania State University.

Her research investigates:

• Digital advertising strategies in health contexts
• Social media health campaign effectiveness
• Computational analysis of health information
• User engagement with online health content

Dr. Peng employs computational methods including social network analysis and text mining to examine how individuals process health information online. Her work bridges communication theory with data science approaches to understand health decision-making processes.